Bear Vs. Shark By Chris Bachelder

There are an infinite amount of unique responses to the question “What is the meaning of life?”. However, the majority of people will agree that the true meaning of life is to find happiness and what is really important to one’s self. In Jon Krakauer’s, Into The Wild, Chris McCandless conveys this idealism through his life’s journey as he bravely defies all limitations. Chris McCandless isolates himself from society in his Alaskan Odyssey as a way to defy accepted expectations and to begin discovering the meanings of life without any corrupted influences.

M-rated video games, which are not recommended for children younger than 17-years-old, are frequently advertised in movie theaters, video game magazines, and publications with high youth readership. Young people see 45% more beer ads and 27% more ads for hard liquor in teen magazines than adults to in their magazines. An increasing number of web sites try to get teens to make direct sales. More than 100 commercial websites promote alcohol products. Most advertisers use techniques that children and teens are more vulnerable to, like product placement in movies and TV shows, action figures, kid’s clubs, and celebrity endorsements. Sex is used in commercials to sell almost anything now. American ads constantly use thin female models, which contribute to the development of self-esteem issues in young girls.

Is the media’s portrayal of adolescent drinking accurate? Yes, it is. To many individuals, Alcohol is only a drink, but it is a lot more than that, it's an addictive drug. 60% of young adults have tried alcohol earlier than the age of 14, and the numbers of under aged drinkers is rising. Adolescents begin drinking for a lot of reasons - given that they are bored, due to peer pressure, and quite simply because there is nothing else to do. The national Drug research Institute observed females aged 14 to 17 have been worse abusers of alcohol than 18 to 24-year old guys. In other records, it suggests that eighty percent of under 18-year-olds drink, 50 percentage binge drink. Also around 10 percent of 12 year olds drink.

Advertisements are literally everywhere, from ad pop-ups on your computer to the billboards you can see driving down the road. The purpose of these advertisements are to sell a specific item to an audience. The audience being the consumers and the ads being products such consumers purchase, the advertisements try to persuade the viewers that they need that item and that they should buy their companies product. While Schneider alcoholic beverages attempt to sell their product to adults through their advertisements by using very suggestive advertisement method which sexualized alcohol. In addition to using ethos, pathos, and logos to draw in their audience. Lastly, how this sexualized imagery is effecting the world

In April of 1992, a young man of the age of twenty-four, later determined to be Chris McCandless ' body, was discovered in an old Fairbanks bus in the Alaskan bush. Four years after his death, Jon Krakauer wrote a novel titled Into The Wild, the book traced McCandless 's journey around much of the United States, across the West side of Canada, and even down to the boarder of Mexico. Over the many years since his death, speculations have arisen about how death was brought upon him. Most believe starvation was the only reason, but with extensive research Jon Krakauer discovered another theory, that a substance in the seeds that Chris McCandless was ingesting was a contributing factor to his death. Even with this conclusion many around the world despise Chris for his being naive and unprepared when walking into the wild. While others believe he was brave for following his dreams and never letting anyone talk him out of his plans. Chris McCandless was an adventurer who was brave enough to never back down, but in the end his luck turned for the worst and was misfortunate enough to have ate the wrong type of food. McCandless was an inspiration and a lesson to people of all ages, that dreams aren 't meant to be taken lightly and even with possible risks they should be followed. Jon Krakauer 's book tells a marvelous story of a young man who left behind the outside world to do what he loved the most.

There has been a large amount of research regarding underage drinking and the long-term effect that it can have on a person’s body and their mental state. The public is often informed of phases and activities that underage students are partaking in that can be extremely harmful to themselves that they are not aware of. In the journal article “The Use of Caffeinated Alcoholic Beverages Among Underage Drinkers: Results of a National Survey” they examine the relationship between the tendencies underage drinkers who drink non-traditional caffeinated alcoholic beverages and traditionally caffeinated alcoholic beverages. The study defines non-traditional CABs as Pre-Mixed Sodas or Energy Drinks with Liquor added and defined traditional CABs as Liquor with soda, coffee, or tea added by the beverage consumer.

The Whale Rider by Niki Caro is a film about a young girl, Paikea’s journey to acceptance from her grandfather. This film explores many themes such as feminism, family and conflict. One of the main conflicts explored throughout this film is the conflict between Nanny Flowers and Koro, Paikea’s grandparents. Conflict is an important issue in this film because it causes rupture among an already fractured family.

Media has a lot to do with adolescent substance abuse. Many times in advertisement, adolescents see people drinking alcohol and having a great time. Media spends over $25 billion dollars on advertisement yearly. Many celebrities are seen smoking or drinking alcohol in movies, TV, and on commercials. This makes adolescents think that drinking, smoking, and taking drugs are cool and will make them popular. Over 5000 deaths yearly are caused by alcohol consumption. (Strasburger, 2010)

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

What do you think of when you hear the word entertainment? Do you ever wonder why it’s the way it is? Have you wondered what forces, ideas, and people have molded and shaped it over time? How does entertainment affect culture and a society? These are questions that might have many different answers of varying explanations and magnitudes. For centuries, people have looked to a multitude of different things to do as a way to escape their normal lives and to have fun. So then came various forms of entertainment. Although it may not seem so at first glance, taking a more critical look at the similarities that our society shares with the Brave New World’s society may yield some shocking discoveries.

     Teenagers and young adults are constantly bombarded with alcohol. From the funny beer commercials with the beautiful women who drink and from

Young people are considered to constitute the largest number of alcohol consumers and they account for a large portion of alcohol sales. This is despite the strict drinking laws that govern many countries as regards alcohol purchase and consumption. Underage drinking, which has been on the increase, is allegedly the major cause of alcohol-related problems facing the modern

Teenagers are America’s greatest natural resource, and they need to be protected from some of the evils that lurk in the world. A subject that needs special attention is the abuse of alcohol by teens. Statistics show that there is a problem currently between teens and alcohol. There are many causes of teenage drinking and effects that prove that drinking is an important issue that needs to be dealt with to preserve American teenagers. Teenage drinking will become worse of a problem if it continues unchecked on its current path to destruction. Alcohol abuse among teenagers in the United States is a plague that is destroying the structure of American society.

Marketing practices in the contemporary western society have been a hotbed of ethical debate for a long time. The ethical analysis required for this case revolves around the issue of marketing, and more specifically relates to advertising. The overall ethical dilemma is whether or not I should, in the role of a senior marketing manager of a soft drink company, approve a sexually suggestive advertising campaign for non-alcoholic beer targeted to a teenage consumer market. As with other ethical dilemmas, there is no obvious correct solution to this predicament. However, in my opinion, I would

Alcohol is the number one drug problem among America’s youth. More senior high school students use alcohol than any other psychoactive drug. Family doctors, pediatricians, schoolteachers, and parents know that alcohol is overwhelmingly the drug of choice among today’s youth, although trendier substances such as cocaine are often given more attention in the headlines (Carla Felsted, p. vii). Furthermore, it is widely acknowledged that drinking alcohol is a part of the youth culture in America; it may also be understood as a culturally conditioned and socially controlled behavior.