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Beats Solo2 Headphones Case

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Success in the marketplace can be determined by three components: revenue/profit, industry dominance, and popularity. To measure success with respect to revenue/profit, one must compare the overall sales of the product while also comparing it to competitors within an industry. On the other hand, industry dominance can be measured by how prevalent the product is within the market place and how recognizable the brand is. Determining whether or not products become symbols or trends in society can attain measurements of popularity. I believe that Beats Solo2 headphones by Dre are a success in the marketplace because of all three of the previously mentioned components. With respect to the revenue/profit component, Beats Solo2 headphones have

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