Beauty And Beauty In Advertising

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

Lastly, many magazines, such as Cosmopolitan and InStyle, appeal to a middle class audience rather than the higher classes. In many of these magazines there are articles dedicated to teaching the viewer how to display characteristics of social status for a portion of the price. In Cosmopolitan, an ad for Suave hair products shows two women with beautiful hair shopping at a boutique. The description reads, "Suave gives you the same great look as the more expensive brands but at a fraction of the price." It is understandable that not everyone has the funds needed in order to go to

If you take notice of the clothing that the people in these advertisements are wearing than you will notice that their physical appearances are also contributing to the message that the advertisement is trying to convey. The images will make us look at ourselves and compare our physical appearances to theirs, which adds on to the guilt factor that the company is trying to make us feel. Everything that is going on in the image is adding on to the emotions that they want us to feel. The appearance of the people especially makes us feel that way. The writing on the image does that as well, it compares the cost of our luxuries and the cost of their necessities to live and puts It right there in front of our eyes.

Advertisements are means of marketing communication companies especially big companies use to persuade their audience to buy their product, or to promote their products, using different rhetorical appeals. In this essay I will talk about two different companies’ Vivel luxury and Fiama Di Wills that sell similar products and how each company uses different rhetorical appeals to reach its audience.

In addition, advertising used traditional images to persuade women to work in the house for their families. Soapmakers made specialized soaps for certain purposes, like cleaning, to gain more consumers (Sivulka, “Cleanliness” 48). In their advertising for these specialized products, soapmakers often used the image of a housewife to appeal to the middle class female audience who bought and used these products (Sivulka, “Soap” 226-227). With the image of a housewife next to a cleaning product, the target audience understood that only women used the product. Soap advertisements conveyed the message that women belong at home in order to properly care for their families while striving to remain as beautiful as

Advertisers, especially fragrance advertisers stick to a ‘house style’ and because of these similarities we have expectations of what they will include. The advert I have chosen is Estee Lauder perfume, which features Kendall Jenner. Some of the features we expect on fragrance adverts are glamour, beauty and attractiveness to be shown. It is very common for advertisers to use well-known celebrity such as Kendall Jenner. It is a technique to get people looking at the advert because audiences admire celebrities, success and importantly ‘beauty’. If a ‘normal’ ‘everyday’ woman were to be used for adverts then it would catch less attention, as they are not known and the product would sell less because people assume, if celebrities use the

For example, in the Dior commercials, they always show sexy people living this sexy and glamorous lifestyle, while the product that they are actual selling is in the background. Advertisers are trying to sell the image of glamour, in order to make people think that the product that they are selling will make them live and look like those people that are in the commercial. Advertisers do not want people to believe that they can have that type of lifestyle; instead they want to give them a fantasy of what it would feel like to live that kind of a lifestyle. This is the same thing that happens in axe body commercials, these commercials are not trying to sell a social class, but instead a fantasy. If men wear axe body spray then they can get a girl. We all know that this is not the case but it is a fantasy that they are

The ad depicts upper class society and lifestyle shown through the cost of the product and by the presence of the horses because they are luxurious. Once again, Ralph Lauren products are seen as more expensive and upper class products by society. However, this is supported through evidence provided by the Ralph Lauren Corporation. A 3.4 fluid ounce bottle of Ralph Lauren Romance perfume is marketed at $88 online (Romance). However, some brands such as Body Fantasies Signature perfume found at Walmart costs only $5.98 for an 8 fluid ounce bottle (“Body”). This contrast supports that this product, Ralph Lauren Romance, is a fragrance that is expensive and a luxurious item. The presence of the horses also reinforces that this particular ad is expensive because horses are a luxury.

First of all, Coty’s ad is a painting while Lancome’s ad is a picture. There is a feeling of romance embraced in Coty’s painting, which Lancome’s ads lack of. To analyze deeper, Coty’s ads is more abstract than Lancome’s. Although both ads have young female character as the model, the model in Coty’s ads is only a woman figure in painting, but Lancome’s ad has a specific famous woman: Emma Watson. Another big difference between these two ads is the usage of words. There is only one line stating the name of the cosmetics in Lancome’s ad: “In Love”. On the contrary, there is a big paragraph on Coty’s ad describing the products. In addition, description of each cosmetics with the price of $1 are written on Coty’s ad, but nothing similar appears in Lancome’s

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

The objectification of women is a huge issue in society and is often led by advertising. However many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive but rather very funny or sexy. However how would they feel if it were their daughter or sister being advertised throughout the world as a sex object?

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain

When one looks at an image from Calvin Klein, Victoria's Secret, or Versace, the first appeal comes from beautiful models. These individuals are normally jumping, laughing and representing every idealistic way of life by manifesting the idea of a blind promise. Unfortunately, these images are not only created with the intent of being manipulative, but also to resemble the present history involving societal roles. At the moment, Ads are able to capture the political ideologies or the social influences in order to represent the position of modern times. On the other hand, the Versace brand recently released a new campaign on Fall clothes bringing to light a different topic. At a quick glance, the Versace Advertisement depicts the everyday family of four. However, through John Berger’s Ways of Seeing, the picture represents the hegemonic portrayal of male dominance, the suppressive forces of society on women, and the influence publicity has on the surveyed. Through this lens, one can understand the social relations and expectations publicity creates for individuals.