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Beer Consumption Trends Of The People Essay

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Auckland International campus

GRADUATE DIPLOMA IN HOTEL MANAGEMENT
PROJECT PROPOSAL
ON

Beer Consumption Trends of the People in Auckland, New Zealand

STUDENT NAME: Rajan Sigdel
STUDENT ID: 1000019226
COHORT 15
JANUARY 2016
Academic supervisor: Mr. Freddy Bariava

INTRODUCTION and BACKGROUND
Being a multicultural country, New Zealand is largely seen as a cautious society regarding alcohol use. The use of alcohol affects all strata of society. Alcohol Policy favors the marketing to the product, and alcohol is available everywhere and to all age (15+) groups without any restriction inside Auckland city. The easy access to and availability of alcohol have created an extremely conducive social environment, especially among the young people to begin drinking. At the national level, alcohol is a big industry with exporting more than NZ$ 1.4 billion on wines and 35 million invested in beers in 2014. New Zealand has over 29 breweries, 150 smaller craft commercial breweries. Auckland City itself have 5 breweries.
Brewery Name
Location
Founded
Notes
Epic Brewing Company
Auckland
2006

Hallertau
Auckland
2005

Liberty Brewing
Auckland
---

The Shakespeare Brewery
Auckland
---
New Zealand’s first brew pub
Steam Brewing Company
Auckland
1995

330 ml is the standard bottle size mostly available in every liquor store in Auckland. Normally 4% to 5% ABV is specified on the labels. Beer tends to be available in bottled and canned form mainly as lager. The beers are slightly

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