Auckland International campus
GRADUATE DIPLOMA IN HOTEL MANAGEMENT
PROJECT PROPOSAL
ON
Beer Consumption Trends of the People in Auckland, New Zealand
STUDENT NAME: Rajan Sigdel
STUDENT ID: 1000019226
COHORT 15
JANUARY 2016
Academic supervisor: Mr. Freddy Bariava
INTRODUCTION and BACKGROUND
Being a multicultural country, New Zealand is largely seen as a cautious society regarding alcohol use. The use of alcohol affects all strata of society. Alcohol Policy favors the marketing to the product, and alcohol is available everywhere and to all age (15+) groups without any restriction inside Auckland city. The easy access to and availability of alcohol have created an extremely conducive social environment, especially among the young people to begin drinking. At the national level, alcohol is a big industry with exporting more than NZ$ 1.4 billion on wines and 35 million invested in beers in 2014. New Zealand has over 29 breweries, 150 smaller craft commercial breweries. Auckland City itself have 5 breweries.
Brewery Name
Location
Founded
Notes
Epic Brewing Company
Auckland
2006
Hallertau
Auckland
2005
Liberty Brewing
Auckland
---
The Shakespeare Brewery
Auckland
---
New Zealand’s first brew pub
Steam Brewing Company
Auckland
1995
330 ml is the standard bottle size mostly available in every liquor store in Auckland. Normally 4% to 5% ABV is specified on the labels. Beer tends to be available in bottled and canned form mainly as lager. The beers are slightly
• There is a change in consumers’ preferences in terms of drinking beer in stead of drinking wine, i.e. in Latin America.
Throughout the eighteen hundreds saloons were the site of rockus drinking, profane drunkards, and unthinking violence. This drinking culture was defined by masculinity and by free flowing alcohol that permeated all throughout America, city to city. The saloons became so popular with working men because it was time they could spend away from their wives and their homes. In Catherine Murdock’s book Domesticating Drink she argues that these elements of saloon culture, exclusivity, inebriety, and violence, were eliminated by the increase in popularity of mixed sex speakeasies, cocktail parties, and the overall domestication of drink. But this conclusion misinterprets the history of alcohol from Prohibition to the present. Although alcohol is now consumed without the exclusively of the past, it has evolved to be over sexualized and associated with a masculine culture of binge drinking over sexualized and domestic violence.
“80 percent of teen-agers have tried alcohol, and that alcohol was a contributing factor in the top three causes of death among teens: accidents, homicide and suicide” (Underage, CNN.com pg 3). Students may use drinking as a form of socializing, but is it really as good as it seems? The tradition of drinking has developed into a kind of “culture” fixed in every level of the college student environment. Customs handed down through generations of college drinkers reinforce students' expectation that alcohol is a necessary ingredient for social success. These perceptions of drinking are the going to ruin the lives of the students because it will lead to the development alcoholism. College students who drink a lot, while in a college
The legal drinking age in the United States is the only age that is above 19 years of age. Everywhere else in the world the age is 19 and under and some countries don’t even have a drinking age. The drinking age should be lowered to 18 because it will help all the problems that come with underage drinking. There is a numerous amount of reasons to change the drinking age to 18 and there are also many opposing thoughts on it as well. Three reasons to lower the drinking age in the US is to stop all of the illegal issues involved with underage drinking, Stop or cut down on the overuse of alcohol and drugs and the changing of adulthood when you turn the age
The drinking age in America has been changed several times since the start of the United States. At the time there were no restrictions on alcohol. One of the next key changes was during the prohibition in the 1930s. This was a time where alcohol was outlawed for everyone in the United States. This did not work because many people drank undercover and the law was difficult to enforce. The most recent, to the legal drinking age, was during the Vietnam war period. At the time, the age limit was set at twenty-one but was reduced so soldiers could drink legally (Daniloff). After the war, the age limit was increased again, since the government thought it was the right idea. This was the last major change to the drinking age so far.
The Mothers Against Drunk Driving called on congress along with Senator Frank Lautenberg, House Public Works and Transportation Committee Chairman Kim Howard, Congressman Michael Barnes, then-Transportation Secretary Elizabeth Dole, Illinois Secretary of State Jim Edgar and representatives of the health and safety community to erase the blood borders between the states with differing ages by setting the nation’s minimum legal drinking age to 21. Therefore, “In 1984, Congress passed the National Minimum Drinking Age Act, NMDAA” (“Minimum Drinking Age” 12-13). The creation of this act raised the drinking age to what it is in United States of America today, 21 years old. Not only has this gotten rid of the patchwork of different states with differing
My experiences in high school and college have taught me that restricting young people from drinking does not stop them from consuming alcohol. However, is this a good reason to lower the drinking age? People’s actions should conform to the law, as the purpose of laws is to maintain order in society. If the community could eliminate or alter laws simply by consistently breaking them, then legislation would become obsolete. Although the “21 law” does not completely prevent underage drinking, it has helped to reduce the number of incidents of underage drinking. Research studies conducted between 1960 and 1999 have been reviewed by University of Minnesota epidemiologists Alexander Wagenaar and Traci Toomey. Their conclusion is that the law has “reduced both youth alcohol use and alcohol-related traffic crashes” (DeJong 3). Furthermore, in 1999, New Zealand lowered its legal drinking age from 20 to 18. The result was a “big increase in traffic crashes and injuries among 15- to 19-year-olds” (DeJong 3).
The drinking age in the United States has always been a topic of much debate. With the legal drinking age in the United States at 21 years old, it is the highest in the world. A major reason as to why the drinking age was changed in 1984 is because of the rise of drunken driving accidents. The older generation attributed the rise in the rate of alcohol related accidents to the younger generation being reckless when they drank. The government raised the drinking age from 18 to 21 in hopes of lowering this rate, and hopefully saving lives.
In 1987 most of the laws regarding alcohol consumption were put to work, and studies show that from 1987, the number of binge drinkers decreased. The amount 12th graders who reported binge drinking peaked in the early 1980s with a percent of 41. While in the early 1990s it was as low as 27.5. However, as mentioned earlier, the traffic accidents were alcohol was included had its decrease before the MLDA was changed. The decrease in binge drinking did also start before the law was signed. It had a greater decrease after the law was passed but none the less it cannot be proved to be only caused by the law.
Alcohol is a drug that is classified as a central nervous system depressant. There are three forms of alcohol, beer, wine and distilled spirits. Alcohol is one of the most commonly used drugs in the United States and has more adverse effects that most other drugs combined. There are many aspects to consider when thinking about alcohol as a drug. There are many myths surrounding alcohol, including who uses it, what its effects are on users, social and sexual situations and the amounts people drink. The vast majority of the American population uses alcohol and in many various ways and this also causes different effects. Alcohol is also has a great causation in crimes committed by users, social, medical, and educational problems as a result
Beer and wine might have been one of the first drinks that caused humans to civilize and create a great community. In fact Tom Standage introduces us to this idea of these early drinks shaping human culture in his book A History of a World in Six Glasses. As Standage informs us about how beer was one of the causes in early settlement, and why farming was led to a great success because of the use of beer. Standage also mentions a start in traditions and a formation of government due to these drinks. Although beer being very important, Standage also introduces us to wine as a form of a class status that helped man distinguishing barbarism to a world of high standards and manners allowing for the community to become more cultured and
Teenagers are America’s greatest natural resource, and they need to be protected from some of the evils that lurk in the world. A subject that needs special attention is the abuse of alcohol by teens. Statistics show that there is a problem currently between teens and alcohol. There are many causes of teenage drinking and effects that prove that drinking is an important issue that needs to be dealt with to preserve American teenagers. Teenage drinking will become worse of a problem if it continues unchecked on its current path to destruction. Alcohol abuse among teenagers in the United States is a plague that is destroying the structure of American society.
The quick ratio for Boston Beer Company is 1.33. A company’s quick ratio is an indicator of a company’s short-term liquidity. This ratio is a more conservative form of the current ratio because it does not take into account inventory of the company when determining its current assets. Boston Beer Company still has a favorable ratio well above 1.0. While their current ratio is much better with all the inventory, Boston Beer Company is still a reliable company that can pay off its short term debts if need be.
Alcoholism is a prominent substance abuse issue in Western society. The treatment method of controlled drinking as opposed to abstinence is a continuing cause of controversy in alcohol research to this day. The US is different from Europe in its acceptance of controlled drinking as a goal of treatment: “in the US alcohol dependence is typically depicted as a ‘recurring disease’ and the ‘successful abstainer’ as a ‘recovering’ though never ‘recovered’ alcoholic” (Coldwell, 2005). Depending on the alcohol abuse patient’s individual characteristics, either controlled drinking or abstinence is chosen as a treatment.
2011 proved to be a good year for beer, with a 7% total growth volume, amounting to 108 million litres. The demand for beer products continue to grow steadily with the escalating trend of social drinking in Singapore. Previously restricted to venues such as clubs and bars, beer products are increasingly being consumed at local coffee shops or hawker centres or being purchased off the shelf. (EuroMonitor International 2011, Beer in Singapore)