Beer Wars-Documentary Review

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MBA 650EV | Beer Wars | A Documentary | |

Table of Contents Introduction 2 How the Large Got/Stay Large 2 Why Light is King 3 Craft Beer Facts 3 The Craft Beer Way 4 Spreading the News 5 Large Feeling the Effects 5 Political Issues 6 Conclusion 7

Introduction
Beer Wars was a very eye-opening documentary. It was interesting to see how the market share of the largest beer company, Anheiser-Busch, has grown throughout the years. In 1965, Anheiser-Busch had a meager market share of twelve percent. As marketing on television grew in popularity, Anheiser-Busch’s market share grew as well. By 1985, Anheiser-Busch’s market share had grew to thirty-seven percent. By 2005, Anheiser-Busch’s market share had
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That is an amazingly large amount of beer for one company to sell. This also tells us that the hope is not nearly lost for craft brewers. If all of the 1,950 craft brewers produced only ½ million barrels of beer each year, they could easily cripple the large beer manufacturers with an influx of 975 million barrels of beer flooding the marketplace. But, the vast majority of craft brewers would never want to do that.
The Craft Beer Way
The craft brewers in the United States and around the world have a completely different take on what it means to brew beer. Dogfish Head craft beer was said to only have .0002% of the market share of beer sales in the United States. According to brewersassociation.org, Dogfish Head craft beer ranked 12th in the nation in 2011, based upon the number of sales for a craft brewery. That is truly amazing, how a company ranked 12th in the whole country in craft beer sales still only has .0002% of the total market share of the beer industry. However, the owner of the company said that he would never want to grow like the large beer companies have. He is more concerned about each and every bottle of beer being the best beer possible, rather than worrying too much about how many cases he is able to send out the door. As a whole, craft beer makers try to capture their piece of the market through differentiation of their products and not through advertising like the large beer companies. Craft beer makers still try to do new
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