Behavior Of Rural Consumers Towards Mobile Phones Essay

This case is about all the banking activities carried out by SBI bank in the rural areas. Where SBI bank appoints BC's who work on behalf of them in areas where SBI can't initiate the process themselves. The case also consists personal experiences of a marketing executive who used to work for the business correspondent and consumer behaviour of rural people are included in the case study.

However, the concept of rural markets, in India, is still evolving and possesses like any other sector its own set of opportunities and challenges. The primary objective of this study will be understanding

South Asia is one of the most densely populated regions of the world, where despite a slow growth, agriculture remains the backbone of rural economy as it employs one half to over 90 percent of the labor force. Both extensive and intensive policy measures for agriculture

With the advancements in agriculture such as, the irrigation system and domesticated animals, populations increases leading the way to village life. In the village life, a small community works together in effort to maintain life with a simple structure to

India lives in villages and its development is synonymous with the development of people living rural areas. India is a vast and second most populous country of the world. According to 2011 census India’s population is now about 4.2 billion, its annual growth rate is about 1.64%. About 68.84 % of the country’s population lives in rural areas where their work is mainly related to agriculture and its allied activities like animal husbandry, dairying, forestry, fishery, etc. and cottage and

Poverty in rural areas of India is associated with multiple factors. Rural population is primarily depended upon agriculture. Unusual pattern of rain and low standard irrigation system severely affect the incomes of the people living in rural areas. Caste system of India still exists in rural areas where people belonging to lower castes lack the opportunities to grow and subsequently earn

The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use

Since many rural households derive income from some form of non-farm activity, increasing the profitability and range of such activities would improve their ways of living security and living conditions (Awoyemi, 2004). However, expansion of these opportunities related to the asset status and barriers to entry resulting from inadequate or differential access to markets (Ellis, 2000). It is obvious that rural economy is not based on agriculture but rather on a diverse means of activities and enterprises. Much recent thinking on this subject is based on the concept of livelihood diversification as a survival strategy of rural households in developing countries (Ellis, 1998). Farming remains important but rural people are looking for diverse opportunities to increase and stabilize their incomes.

A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air-conditioners, refrigerators and washing machines as the largest categories, though household peneration levels are in low single-digits.

In essence, it is not understood whether it is based on the rural areas, the state, or the urban areas. Nonetheless, the changes in the relationships are thought to be based on the rural development in China over the last four decades.

Have you ever wondered what would the world resemble in the event that we didn 't have any cell phones? Why is it that we get out of our comfort zone when we do not have access to our phones? Nowadays, cell phones have such a noteworthy effect on our day to day lives, and we owe it to the advancement of technology. In this research paper, we will take a closer look at this phenomenon by examining the evolution of cell phone devices, and it’s effects on society.

Over 58 per cent of the rural households depend on agriculture as their principal means of livelihood. So Sales of tractor and mini trucks has

Today's life has many difficulties and people are the victims, so they plan to make it easy as they canother. So they can reach a good position. They have more friends in the community since it is small. The village people always try to protect their traditional habits and culture. The village has clean air and the environment is very beautiful. The village has less noise and rush. So the pollution is less. The village has not lot of vehicles. So roads are less dangerous for driving cycling. They can get fresh vegetables and fresh fruits. The environment of the village is pleasant and silent and it has scenic beauty. The village has not only good points, but also it has bad points.

Rural areas are considered “country” and usually don’t have the resources that cities and towns contain. Living conditions can reach extreme measures. In some rural areas, they

More than of half of the world’s population and nearly 70 per cent of the world’s poor made rural areas their home where hunger, illiteracy and low school achievement are ubiquitous. India lives in its villages where 68.84% of the country’s population eke out their living through agriculture and allied activities. For the economic development of our country, the development of rural areas and the standard of living of its rural masses are of paramount importance. Likewise, imparting skill based education to a large number rural populace is highly imperative for achieving sustainable development. Education and skills complement one another and are central to enhance employability and livelihood opportunities, mitigate poverty, increase productivity and for laying a lasting foundation for sustained economic growth. The economic and social development of a country to a great extent hinges on the literacy of its people. Literacy has become an indispensible tool for liberating the rural populace from the vicious grip of poverty, deprivation, misery and suffering. Many of agricultural products come from rural areas. However, the quality and shelf life of the products are not ensured due to lack of awareness and knowledge on the part of the farmers. The productivity of the people inhabiting the country side can be further improved through the right kind of education and the skill set. Hence,