Behavioral : Impulsive Buying / Consume A Couple Times A Week / Bought At Local Convenient And Retail Stores
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Behavioral: Impulsive buying / consume a couple times a week / bought at local convenient and retail stores
Psychographics: Values hard working / working lifestyle / preference over coffee
It is a small segment, but it brings in some revenue to the companies selling energy drinks. Many people work or attend school or do both making it hard to fit the gym into their schedule. Therefore, they end up waking up early to hit the gym or late at evening, and when exhausted near the end of the week, they might have a drink or two for the energy boost.
Key Benefits: gives energy boost during a tiring morning or evening after a long day
SEGMENT FIVE: “High schoolers”
Geographic: High schools in the East Coast / suburban and urban areas
Demographics: Males or females / 14 – 18 years old / financially supported by parents
Behavioral: Consume about three times a week / bought at local convenient or retail stores
Psychographics: Working lifestyle / preference over coffee / values being successful
Though a small segment, it can bring in revenues because many students in high school have much homework and studying to do, while others procrastinate till the last day. Also, it is a drink that tastes good and many high school students are tired from sleeping late and waking up early for school.
Key Benefits: Studying and cramming for tests / writing papers / procrastinators pulling all-nighters to complete work in a time crunch
Target Segment Goal: Based on research and