Behaviorism Theory And Social Cognitive Theory

1082 Words Oct 8th, 2016 5 Pages
Learning perspective also known as behavioral perspective is a theory that is apprehensive with how a person’s behavior changes because of their environment and experiences. The learning perspective has two theories; behaviorism and social-cognitive learning theory. Furthermore, behaviorists do not invoke the mind to explain behavior; they prefer to stick to what they can observe and measure directly: acts and events that happen in the environment (Carole Wade, 2008). In this essay the following attributes that will be discussed are; the two types of theories and their sub theories, two current uses in Business Science, what is the learning effectiveness of those learning approaches, and lastly this essay will be concluded by discussing alternative uses of the learning approaches in the major business science. Behaviorism is referred to as a psychological approach which emphasizes scientific and objective methods of investigation (McLeod, 2016). In the behaviorism theory, we have two sub theories which are; classical conditioning and operant conditioning. Classical conditioning is a learning process that occurs when two stimuli are repeatedly paired; a response that is at first produced by the second stimulus is eventually produced by the first stimulus alone. Furthermore, operant conditioning is changing of behavior by the use of reinforcement which is given after the desired response (McLeod, 2016). Reinforcements can be both positive and negative. The second theory…
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