Behind The Seams Of Advertising

In today’s society, no matter where you are, there is always a good chance that you have seen an advertisement. These little creatures are everywhere. You may see them when you are reading a magazine, watching TV, or surfing the internet. We have become so used to them. Advertisements are good at making us stop what we are doing and giving them our full attention. What is an advertisement? An advertisement is an announcement made to the public. In Jib Fowles’ article, “Advertising’s Fifteen Basic Appeals,” he is informing us that companies are spending millions of dollars on advertisements to grab our attention in order to manipulate us into spending or thinking of spending our hard-earned money on their product. Even though a lot of people do not want to believe that a paper that is eight times eleven with an image and no more than five words is manipulative because we want to think that we are not that easy to trick. Nike created an advertisement for one of

When the news broadcast uses pundits in their segments, I believe it can be considered a form of advertising through use of celebrity or public figure endorsement. Rather than advertising a specific product, the notion is presented that these people speaking on the issues are important officials and should therefore be trusted as a reliable source for information. Personally, I feel this form of advertising is very effective. Once a person is introduced to a figure with seemingly high creditability in the field of which they are discussing, a person is more likely to believe they know and understand the issues on which they are talking about.

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

An audience who is used to typical shoe slogans such as Nike’s “Just Do It,” might be particularly surprised when they see Gravity Defyers’ advertisement, which features a steroid-filled syringe jabbing into their product. Elnekaveh was most likely attempting “brand advertising,” which does work in some way. Many companies use advertising slogans to establish a brand identity in the mind of the consumer. Nike's famous "Just do it" campaign advertises fitness as the company's brand identity. State Farm Insurance's tagline, "Like a good neighbor, State Farm is there," advertises stability as the company's brand identity. Neither ad campaign advertises a specific product or service. Both advertise the brand and by using this

My artifact for society today is a bunch magazine advertisements because I feel like the world runs on advertisements. Our minds are constantly being sold to advertisers. Anywhere we look, we will always see some form of advertisement. Billboards, posters, magazine covers, and other print media are visible almost everywhere. If Julianne hough or Katy Perry never advertised for pro active would any of us really try it? I mean they’re famous and they would “never” lie to their fans right? If kate Hudsons photoshopped abs of steel were not on the front page cover of “Women's Health” would we really believe the capitalized bolded words under it that says “Crazy-Hot ABS! in 15 minutes - shortcuts to a lean, sexy belly” with a arrow to her abs. advertising

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

I was listening to pandora the other day and an advertisement came on. It was called truth and it talked about helping teenagers stop smoking. As the week went on I saw this advertisement more and more. So I decided to look it up at home on the internet and see what it was all about. I don’t smoke but it was very interesting what this campaign was all about. The way and form the advertisement was presented was very appealing to the eye. It was modern and with a bold statement that i’m sure it needed to attract the crowd.

While the world of advertising has been responsible for creating trends and impacting culture on a monumental level, the constant manipulation and force-feeding tactics behind these agencies has created a capitalist monster that is detrimental to society. Praying on the emotions of citizens, the rent-seekers have created a mentality valuing excess over humility. The food and beverage industries, alcohol in particular, utilize trendy and enjoyable advertising techniques, giving their audience a moment to escape to a better life through their specific brand. On the other hand non

The purpose of this report is to identify the direct and indirect competition of Aveeno’s Daily Moisturising Lotion, the positioning and the target audience, based on the scope of a full-page print advertisement found within the August 2015 edition of the Australian magazine, ‘The Woman’s Weekly’.

There was a time when advertisement were made only to market and sell the products but now dramatic changes have taken place in this field (Shead and Dobson 01). Today companies not only want to sell their products but also aim to create emotional attachment with the customers for which they do emotional or subliminal advertising.

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Advertising is a very important tool in order to make sure a product will be sold and to make sure a company is earning money. It is also one of the most important tools in order to get customers to buy a product or want a service.

Beauty products appeal to people to enhance their physical appearance, no matter the age of the person. Lancôme Paris has been in the business of marketing make-up, perfumes, and many more products for 80 years (Lancôme Paris, “Youth Activating Concentrate”). As mentioned by, Lancôme Paris tries to provide its audience credibility for the company being in the beauty industry for almost a hundred years. Through looking at the printed Lancôme Paris ad that Lupita Nyong’o appears as the spokesperson for advertising Advanced Génifique Youth Activating Concentrate Serum, which had appeared in an issue of Glamour magazine. This Lancôme Paris ad uses the needs for affiliation, attention and prominence to persuade women who are insecure about their appearance that this product will make them look youthful and attractive in society.

The effectiveness of advertisements in informing individuals about objects and organisations has been of interest to researchers for several years (Stern, & Resnik, 1991).  Television advertisements have been deemed to be one of the most effective ways of informing individuals about health issues (Dalton, Bolitho, Carr, Commons, & MacLachlan, 2006).  Further, in the 1990s when the HIV/AIDS epidemic occurred, although they contained controversial material, television advertisements were suggested to be the most effective way of educating the community about preventing the viral spread (Nowak, Jorgensen, Salmon, & Jason, 1993).  Previously, marketing companies had to rely on traditional research methods such as; self-reporting, focus groups, and questionnaires, to gain information about consumer behaviour (Venkatraman, et al., 2014).  These measures, however, have been proven to be limited, as they rely on the participant’s ability to accurately evaluate and interpret their emotions (Nisbett & Wilson, 1977; Vecchiato et al., 2013).  It has also been suggested that these traditional methods may lead to motivational biases, especially when completing a self-report (Ohme, Reykowska, Wiener, & Choromanska, 2010). It is predicted that Australia will spend $15.4 billion dollars on advertising in 2017 (Dentsu Aegis Network, 2017), therefore it is important for researchers to identify what factors make advertisements effective.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.