Behind The Southwest Airlines Culture

2826 WordsJul 17, 201812 Pages
Southwest airlines began in 1967 as Air Southwest Co. Based in Dallas. They began serving three major cities in Texas, with only three Boeing 737 aircrafts. March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Co. The company began service on June 18, 1971 from Love Field in Dallas to Houston and San Antonio. Founders Rollin King and Herb Kelleher were inspired by their location to create an airline that was focused on the people. The LUV airline prides itself with exceptional employees and “no frill” customer service. CEO, Gary Kelly states, “After all, we like to say that we are not a Company of planes; we are a Company of People.” Southwest is known to value their employees just as equally as their customers.…show more content…
It fits quite well with the airline's customer-friendly brand, and it has created a halo over the name as being a champion of the customer (Synder, 2010). By the end of first quarter 2013, all Southwest -700 and -800 aircraft had been equipped with satellite-delivered broadband internet from WiFi provider, Row 44. In 2013, Southwest became the first and only carrier to offer gate-to-gate connectivity. In July 2012, Southwest began testing live television via the WiFi product and partnered with DISH to offer "TV Flies Free" in second half 2013; DISH sponsorship was recently extended through 2014. Southwest has also launched movies on demand, a new WiFi portal, and Messaging feature for iOS users. Customers can now enjoy free live TV compliments of DISH® and $5 movies throughout their flights with no interruptions. Customers do not need to purchase WiFi in order to access movies or TV. Customers may use small portable electronic devices (PEDs) in "airplane mode" from gate to gate. This means Southwest Customers may use the airline's onboard WiFi, which is available on the majority of the airline's fleet, and can stay connected from the time they step onboard a Southwest plane to the time they exit (Southwest Corporate Fact Sheet). But Southwest didn't just stop there, In addition to flights, Customers are able to make car, hotel, and complete vacation package reservations on southwest.com. DING!, a
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