Beijing 2008: a Digital Olympics

1146 WordsAug 16, 20125 Pages
BEIJING 2008: A DIGITAL OLYMPICS Known in China as “Superfish,” Michael Phelps was on his way to achieving his goal of eight gold medals. His most difficult competition was the 100-meter butterfly. On PCs, cell phones, electronic billboards, and televisions, millions of viewers worldwide watched him win the event by .01 seconds. The results appeared on the screens almost in real time. If you did not see this exciting race, you can access it on YouTube. This was only one component in the “most wired,” or digital, Olympics. The Problem It was not an easy task to manage 42 events in seven different cities in China. Competition results had to be displayed worldwide not only on PCs and televisions, but also on jumbo public display screens…show more content…
These clips were broadcast on television and display boards as well. Videos were downloaded with Microsoft’s Silverlight and Adobe’s Flash. * Over 12 million tickets were available for the events. Many of these tickets were purchased online, using Beijing Gehua Ticketmaster, in what we call B2C electronic commerce. * All the tickets were equipped with radio frequency identification (RFID) tags that were loaded with information designed to prevent counterfeit tickets. * Millions watched the Olympics through online videos and Internet-enabled cell phones and other mobile devices. * Using RFID tags, the Olympic coordinators ensured the safety of athletes’ food by tracking the ingredients from farms to plates. * Global Positioning Systems (GPS) were used to track the position of sailing and rowing boats five times per second for comparison purposes. * RFID tags were attached to one shoe of each marathon runner. When the runners passed RFID readers at certain locations along the running route, their whereabouts were known as well as their exact time of arrival there. * More than 50 software applications supported the games’ management. For example, a workforce management tool was used to manage the work of hundreds of telecommunication technicians and others during the games. * Bloggers were encouraged to blog. For example, the Bank of America sponsored a site called “America’s Cheer” where athletes were blogging. Others blogged on
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