Bel Brand Case Study

Relevance to Audience: I’m sure everyone in this room has consumed a dairy product whether it be an ice cold glass of milk with cookies, or a nice piece of cheese on a big juicy burger.

Throughout history, the Chinese have eagerly adopted new foods and ingredients. The target market of Yogen Fruz has tendency to purchase the latest trends in whatever is tasty and nutritious. In the past, one of the few foods that has not impressed the Chinese diet is dairy products. Currently, however, many dairy products are gaining in popularity amongst the Chinese population. Things like yogurt, various forms of milk, and especially ice cream are now common products. A lot of these dairy products are imported from foreign countries, such as America, Singapore, and New Zealand.

It is always displayed as a “Health food,” because of the supposed high amounts of calcium in it, but the truth is there is more calcium in a piece of broccoli. So why would the government advertise and support this product as a health food? This all ties in with blatant propaganda, the government puts more money into the milk industry every year than the amount of money that was put into the mars rover project. Even with this surplus of money there is still millions of dollars of surplus of milk that just goes to waste. While most wouldn’t consider all of this to be “evil,” it is still a negative way to propaganda is used. In this instance it’s just lining the pockets of billionaires.

Because it offers you good milk, which you can use to make cheese and doesn’t need extremely good care. So, you can use the milk to sell or for your own use.

honest, & integrity. The second core value is that they hire great people, set clear expectations with providing regular feedback & celebrating excellent performance. The last core value is that they as a team “we look good together, we look bad together.”

Unlike glass, humans are antifragile; we cannot grow unless we are “shaken up,“ and forced to overcome the various challenges we face in life. Belvedere’s core principles show that this company understands that to bring out the best in someone, you need to challenge them, but doing so in a way that is productive and brings out the best in them. It is truly innovative for a company to value these ideologies, and I would love to have the opportunity to use my skills to help add value to the company, and grow throughout the process.

There are three possible market segments based on region for Cowsmoo Milk Bar. The first segment consists of those residing in rural areas. This market segment would not be ideal for our organization. Rural regions have a low population, and the majority of people who live in rural areas are more likely to be indifferent about the benefits that our company offers. This indifference may be caused from their isolated, secluded location, and their lack of a pressing need to keep up with a modern lifestyle. Therefore we feel that rural locations wouldn’t result in as much business for our establishment as other possible locations.

BWB’s core competencies are the triple bottom line approach, Indaba, and its B corporation status. The social and environmental commitments help make BWB different than its competitors, however, they are not well advertised. BWB’s core competencies contributed to its success in the past, however, with the competitive market today, BWB will need to develop more. For BWB to be successful in the long term, it needs to create a better public image, improve its marketing, and create long term goals or partner with a more successful

1. A brief history of the brand: origins, key stages in its growth , etc.

Duracell is a globally successful fast moving consumer goods company that, according to BrandGuide, is the market leader with excellent brand recognition. Duracell manufactures a vast amount of batteries and other products. Duracell is known today for being dependable and making long lasting batteries.

The brand chosen to conduct the study is Lotto Lacto King. The parent company for the product is Lotte Corporation India. The tagline for the product is “So tasty, you just can’t stop eating it”. It is pure milk and ghee product which has been targeted to people of all age groups

Stella Omusa is another interesting case study. As she pursued early schooling, Stella never had any idea of her orientation. Even her semi-literate parents as well as peers could not help Stella on the same. Luckily, as a bright student, it was not difficult to secure admission into a public university. However, Stella seemingly pursued a degree in bachelor of commerce, accounting option not by choice, but just as a matter of natural flow of events. Actually, this was the course she was selected to pursue, based on available opportunities.

Famous brands was founded by George Halamandres in 1960, he had a vision of bringing steak houses to south Africa after a trip to the USA in the 1950s. Famous brands first casual dining restaurant was Steers. In 1994 they were registered on the JSE at a price of R1 per share, In 1997 famous brands acquired their next franchise, Debonairs Pizza and then in 1999 they acquired Fishaways, over the last twenty years they have acquired many other casual dining franchises such as Wimpy, Milky Lane, Mugg & Bean and Keg to name a few, they have 27 brands under their franchise network with a total of 2782 restaurants in South Africa, Africa, United Kingdom and the Middle East, They are acquiring a 28th brand. Famous brands also have a Manufacturing and logistics division they currently have 117 trucks in that logistics fleet. Famous Brands are now worth an estimated 11 Billion rand.

In today's world it is pretty much assumed that French cuisine is the king of fine dining, and needless to say that it is a true fact. It is known today that the whole culinary industry centre around the widely regarded French cuisine. French cuisine is considered as the epitome of quality food. Even in culinary schools , the first thing that is taught is about the basics of French cooking. Some of the regional cuisines are also influenced in some or the other way by French cuisine. Many culinary terms being derived from French Language itself confirms the Triumph of French Cuisine over the Culinary Industry. French cuisine has went through a lot of ups and downs, but it still is on the pinnacle of its popularity and worldwide acceptance.

Business values can be defined as beliefs of an organisation, they are “the context in which an organisation’s norms are established and justified” (Nieuwenhuizen & Oosthuizen, 2014, p.95) therefore compel one to think about issues such as honesty, loyalty, morality etc.