Belgium Brewing Company

The Monster Beverage Corporation distributes, markets, develops and sells; sodas, energy drinks, and various juices. The Monster Beverage Corporation competes with many companies such as; PepsiCo, Red Bull Gmbh, The Dr. Pepper Snapple Group, Kraft Foods, etc. The Monster Beverage Corporation was founded in the 1930s as Hansen’s Natural and was later renamed as Monster Beverage Corporation in 2012. Hansen’s Natural was based in California and is still based there as the Monster Beverage Corporation. The most popular beverage that they make is Monster Energy, which came out in 2002.

Even though their shipping costs were twice the industry’s, average shipping costs would have been much more had they attempted to enter other states. Besides, Coors made up for the inefficiency with the scale of their plant, the largest in the nation. The location lent itself well to Coors’ ability to differentiate its product. For example Coors was brewed using “pure Rocky Mountain spring water.” Coors had a great opportunity to serve an underserved geographical market. Seven of 24 million barrels sold in the region had to be imported from production facilities outside of the region, and Coors’ Colorado facility was more central to the area than the three other closest facilities in Missouri, Texas, and Wisconsin. Coors had the second lowest production cost per barrel in the industry, in spite of their claim of the most expensive raw material costs. Their cost advantage stemmed from the industry’s highest capacity utilization, economies of scale through the country’s largest brewery, single product focus, and the industry’s fastest packaging lines. Matching their low production cost was the lowest advertising cost relative to the industry. The mystique that had been built up about Coors and their differentiating, all-natural appeal allowed them to get away with lower advertising costs than average for the industry. Coors differentiated their product, both in the

Iron City Brewing Company made its way into Pittsburgh brewing scene in 1861 and was known as one of the first brewers in the city, accompanying Wainwright Brewery in Lawrenceville and M. Winter Brothers Brewery. Iron City Brewing Company was founded by Edward Frauenheim who was originally from Germany.

The Boston Beer Company, Inc., founded in 1984, is a leading brewer in United States, offering wide variety of high quality full-flavored, handcraftedbeers. It is distinctive due to the time-honored recipe of brewing and authentic, consistent quality of alcoholic beverages. Samuel Adams Boston Lager is the pride of BBC, regular handcrafted beer “stands for quality, inner self-worth, authenticity, and unique New England or Yankee toughness” ( Martin Roper, Chief Operating Officer). Unfortunately, the company experienced the failure of conquering light beer segment

In the United States, most states require three separate components in the supply chain: producers, distributors, and retailers. This three-tiered system insulates distributors, as beer producers are not permitted to sell beer directly to retailers or consumers.[5] The regulations in place augment the power of buyers. Furthermore, distributors’ purchase volume as a percent of the focal industry’s output is high. Conversely, the relative power of distributors is dependent on how reliant their revenues are on beer sales. Overall, due to the relatively larger number of distributors compared to beer manufacturers, the dominant position of the three largest brewers, as well as the brand loyalty created by the manufacturers through brand differentiation, the power of buyers is moderate.

The first company I selected, is New Belgium Brewing whose “mission”, or as they refer to it, “purpose” statement, “To manifest our love and talent by crafting our customers' favorite brands and proving business can be a force for good.” [1] This purpose is demonstrated in many of the good will acts and environmentally positive impacts the NBB Company creates. A few examples of this are as follows; Bike-in cinemas where folks can ride their bikes and watch a move with minimal environmental impact, as well as any proceeds going to a local charity or conservation group. These events are held all over the country, so it helps a lot of people and areas. Next, are the Slow Roll events, which are simple group bike rides, and are also environmentally sensitive. Several of the core values of the

The struggle of this decision is to ensure the term best fit the organization’s core mission and values as well as fit into New Belgium’s marketing plan. The organization’s creative team created a new advertising tagline, “Follow the money” which will be beneficial to the organization and create a positive approach to the organization and the consumers. My intake of the term folly will give me an idea of New Belgium’s creativity as being impolite their consumers. I respect New Belgium’s unique marketing as the organization has a way of having fun and enjoying life and utilizing the term folly displays a negative light as when consumers purchase their products as being foolish.

1. What environmental issue does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has chosen to focus on environmental issues?

By implementing advertisements on television to create awareness and interest in the company, New Belgium Brewing (NBB) can craft their image as a first impression to a new market. Looking back and reflecting on the previous television ad that ran for a short time long ago, some things would have to change, but the music, the bike, the beer, must remain the same. Creating a television ad should be a major project that deserves careful attention to detail to exhibit the values of the company through fun and folly, sophistication, and long lasting endurance.

Molson Coors is a thriving international brewing company that has nine Signature Brew drinks and 123 Special Brew drinks that ranges from non-alcoholic to alcoholic (Molson Coors Brewing Company, 2016b). They have multiple markets around the world which contributes to the success of the company in the brewing industry. This report analyzes Molson Coors’ internal and external environments which determines their position in the brewing industry. It also discusses strategies the company uses in order to be successful in their industry. Molson Coors shares the industry with its main competitors but has its own uniqueness that makes its business stand out. Molson Coors is a successful business that presents opportunities for economic growth.

Introduction. I decided to step out of the box and choose a topic that most people wouldn’t think of. Instead of focusing on compensation as a whole I wanted to look at a company. When you look for a company to work for you, look for key ethical processes that will attract you to the company. Besides receiving a steady paycheck the company should hold pride in being able to provide a set of benefits that surpass the minimum standards set by the government. New Belgium Brewing Company encompasses all of the sought after practices and values that that makes a company great to work for. Every employee is giving a benefits and compensation package that most factory workers would kill for. This above and beyond strategy from this small company

New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the “Big Three” (Budweiser, Miller, and Coors), NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly, NBB and its main brand, Fat Tire, can continually grow. An evaluation of the industry, the business itself, its brands, and the customers and competitors is needed in order to be continuously successful.

Before analyzing the five forces of an industry, it is vital to first understand exactly what the industry is. Terre Haute Brewing Company is in the microbrewing industry. The main types of breweries are microbreweries, brewpubs, contract brewing companies, and regional craft breweries. The distinguishing factor between these is the production volume. According to Hop Head, microbreweries can produce no more than 15,000 barrels of beer in a given year. Larger breweries have to follow stricter regulations and have higher tax rates than microbreweries. When analyzing the industry it is important to distinguish between these types.

Mountain Man Brewery Company was founded by the now retired President and owners Oscar Prangel, in 1925. Oscar formulated an old family recipe with flavorful hops and barley that developed to become what is now known as West Virginia’s beer. Time had progressed and Mountain Man Brewery had become a thriving business and a common beer of choice amongst the working class men beer drinkers. In the 1960’s Mountain Man Brewery had established a well-respected brand throughout the Central Regions, beginning with West Virginia, and expanding to Illinois, Indiana, Ohio, and Michigan. By 2005, Mountain Man Brewery Company had made profitable footprints with financial revenue of $50 million dollars and sells of over 520,000 barrels of its unique family beer.

Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friends approved of the ales he started marketing them to the local town. He later opened New Belgium Brewing Company in 1991. His wife, Kim Jordan was the company’s marketing director. They named their first brew “Fat Tire Amber Ale” after Jeff’s