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Belk Swot Analysis

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Blocher describes Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis as being able to “identify the critical success factors that the firm must focus on to be successful.” (Blocher, 2013, p. 10) Focusing on the SWOT, Belk focuses their attention on the satisfaction of their guests by developing a brand that had the Southern hospitality trademark. Belk mission is to be the leader in department stores, selling merchandise that meets their customers’ need for fashion, quality, value, and selection offering superior customer service; and to make a reasonable profit.”
Top executive Tim Belk views Belk as “an inclusive organization that embraces diversity among associates, customers, and vendors is an important part of our vision. We …show more content…

The P & L can be viewed as a final report card; it provides the actual dollar amount of labor use versus the budget amount allowed. It can also show utility and cost of goods purchased. The report has an actual, budget and variance column. The last part of the report shows the actual amount of profit that was acquired.
Financial
Belk opportunity areas are staying competitive with other department stores. With the new trend of on line shopping Belk role out their version of “yes we have it” a slogan that tell their customer if you can’t find it in the store we can order it and ship directly to the home. This strategy gave them a competitive edge with the competition. Now they have a constant flow of customer in the stores and those that prefer to shop on line. By increasing their on-line shopping allowing them the opportunity to reduce the number of employees needed to operate the department, they are also able to reduce labor costs and overhead expense incurred in the store. Another opportunity area for Belk is they are only located in the Southern states. Expanded to some of the other states has the ability to increase not only the customer flow but the profits the company stand to gain. Early on in their career they offer an in-home catalog which reach customer

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