Bell State Bank And Trust

My company is a Canadian company called TD Bank. Yes banks are mega-glutinous, self-serving machines and TD has these characteristics similar to what we expect and perceive of such institutions. However, I like the leaders of this bank. They play the big boys game but over the years, their community support initiatives, programs, education and financial funding have proven their backing for various communities and entrepreneurial efforts. The following describes how TD Bank has embedded an element of long-term wealth creation into their enterprise.

While one of the founding goals of many corporations is to maximize profits, the Canadian Banking industry also strives towards exceptional customer service that will increase brand loyalty. Unsurprisingly, brand loyalty is a sought-after attribute that the four large Canadian banks strive towards. Predominantly, an exceptional customer service experience is aided and enhanced by employing individuals who are passionate about their work and have ideals that are in line with that of the organization. With the aim of achieving this level of service, Canadian banks must fight to retain their best individuals, as switching employers within the industry is commonplace. Even when the best talent has been retained, it is important to have a strict

Competition is quickly encroaching on SunTrust’s territory. The financial crisis helped rivals gain more presence in SunTrust’s core markets through key acquisitions. BB&T bank, one of SunTrust’s main competitors, recently increased its presence with its acquisition of Florida-based BankAtlantic. This acquisition increased BB&T’s deposit market share to 6th in the Miami market. (BB&T Corporate Profile)

Armstrong’s team used branch-level data from the CSI system as the primary source of research. As a result the concept of “comfortable banking” is directly translated into customers satisfaction during their interaction with tellers in the bank, since almost every criteria in the CSI is measuring representative service behaviors. One thing that the team failed to see is that “comfortable banking” could include a much wider scope of services that customers value therefore consider important to their experience: the products itself and services provided outside the bank for instance. According to Armstrong, “comfortable banking” positioning stands for the branding of the overall experience TD Canada Trust delivers to its clients. The financial products, as the core business of any banks throughout the world, should be counted as part of the service, too.

The Republic National Bank is a progressive and growth-oriented organization whose focus has been customer related since its commencement. This is evident in the manner in which they engaged in the advertisement of their campaign titled “Republic National Bank Is Dallas”. Mr. Orson Welles a famous radio and film personality was the focal point in the campaign. This was designed to reflect the mutual traditions of RNB Dallas residents as progressive and growth-oriented.

3. Customer service has been the emphasis from inside out since the bank was formed in 1955. Up to now, this philosophy is carrying out not only in the branch, on the phone, but also in the social media. The TD series of the “Bank Human” commercials (https://youtu.be/IrMzYJCvgkg?list=PLTU0DAa2Moxy_aaWrVPR-964SMpHE7M8w) obviously highlighted their mission to make banking human by their perceptive customer services.

Tracy Lynskey, a recent graduate of New England College of Business, started at Bristol County Savings Bank (BCSB) twenty-five years ago as a teller. She has since risen in the ranks all the way to her current position of Branch Supervisor, which she has held for ten years.

Customer service is a large part of any businesses success. It can also be a big deciding factor when someone is stuck between two options. Many times in the business community the smaller companies are better with handling customers’ needs than the larger corporations. The same may be said of most banking institutions. Although what happens when two banking corporations have almost the same sized company, but one surpasses the other in customer service? That better customer serving corporation then forms a better following than the lesser one. Both SunTrust and Regions are fairly prominent around the mid-south. Sun trust is seemingly the smaller of the two but lacks the friendly and attentive staff of the regions corporation. Regions makes it a point to keep their customers happy and keep them coming back for all their banking needs. Both

The banking industry builds and sustains Financial relationships with its consumers of all sizes to supply Financial products and services to stimulate economic growth. The industry participants produced a variety of services from savings accounts to home and business loans mortgages checking accounts and

Bank of America Corporation (BOFA), comprised of Bank of America and Merrill Lynch, is a multinational company that provides financial services to “people, companies, and institutional investors.” (Bank of America's Strategy of Responsible Growth, 2017) In the U.S. BOFA serves all three customer groups, and outside the U.S. BOFA “serves larger companies and institutional investors. This business model simplifies our operations and reduces our risk profile.” (Bank of America's Strategy of Responsible Growth, 2017) Within the three pillar strategy points, BOFA seeks to aid people, companies, and institutions with their financial needs to obtain the largest customer exposure. Personal banking and wealth-management services assist the individual

In Canada, the onus for meaningful, profitable customer relationships rests clearly upon the banks. Royal Bank embodies this philosophy and strives to tailor its products and services accordingly. Following is a brief overview of how Royal Bank has adjusted key banking initiatives to its social environment and Sales Culture. Royal Bank has been a long-term proponent of proactively selling its products and services to customers. Following the methodologies espoused in Managing Local Markets from Change, the bank has developed a sales infrastructure that includes weekly sales goals, regular sales meetings, and a system of sales incentive compensation.

Century National Bank has offices in several cities in the Midwest and the southeastern part of the United States. Mr. Dan Selig, president and CEO, would like to know the characteristics of his checking account customer. To better understand the customers, Mr. Selig asked Ms. Wendy Lamberg, director of planning, to select a sample of customers and prepare a report. To begin, she has appointed a team from her staff and the team has selected a random sample of 60 customers. All the information gathered is tabulated in the table below:

The Century National Bank has offices in several cities in the Midwest and the southeastern part of the United States. Mr. Dan Selig, president and CEO, would like to know the characteristics of his checking account customers. What is the balance of a typical customer? How many other bank services do the checking account customers use? Do the customers use the ATM service and, if so, how often? What about debt cards? Who uses them, and how are they used?

Menton Bank had historically focused on corporate businesses, an its share of the retail consumer banking business ha declined in the face of a aggressive competition from other financial institutions. Menton Bank’s new focus is on customer service, trying developing a stronger consumer orientation at the retail level. The goal is to seize the initiative in marketing the ever increasing array of financial services now available to retail customers (Lovelock, Wirtz, pg. 521)

The purpose of this research paper is to examine the service marketing triangle and how it relates to the role of service employees in banks and financial institutions. Using academic journals and articles, this paper addresses the different aspects of the service triangle, including external marketing, internal marketing, and interactive marketing and the significance of adapting this strategy for bank service employees. By using this strategic framework, bank management will be able to monitor and understand the service employee’s role in the overall success of the bank.