Bell Telephone Crisis Communications Plan For Acquiring Horizon Communications

2102 Words Dec 3rd, 2014 9 Pages
Gold Bell Telephone Crisis Communications Plan for Acquiring Horizon Communications, Inc.

Crisis Communication Plan Team
MCT Communications

Written November 24, 2013

Michelle Charin
Aaryca Wynn
Shawn Misha

Revised December 1, 2014

Aaron Linn
Christian Patrick

Tested:
January 20, 2014
August 2, 2014
December 2, 2014

Contents
• Crisis Inventory
• Introduction
• Acknowledgments
• Rehearsal Dates Schedule
• Purpose
Objectives
• Key Publics
Media
Government Officials
• Crisis Team
Crisis Directory
• Media Spokesperson
Interview Tips
• Media Command Center
• Key Messages
• Dissemination of Key Messages

Introduction
On December 1, 2013, we announced that we 've entered into a definitive agreement to acquire Horizon Communications in a stock-and-cash transaction. This is an important step forward for our company. We are excited about the opportunities it will open up for us. This gives us the opportunity to create a unique company. Combined, we 'll have the premier nationwide mobile business along with the leading nationwide communications platform, and when we 're done we 'll reach 62 million customer locations with broadband. This means we have an opportunity to redefine communications industry, delivering content to consumers across multiple screens – mobile devices, TVs, laptops, the backseat displays of connected cars, and even airplanes.
Horizon Communications has an impressive set of assets – including a great brand, premier content relationships, a…
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