Below the Line Promotions

Their strategy was about customer service rather than profit or revenue. The growth was built on creating new products for the existing target market.

distribution strategy to penetrate the market and increase their reach to the consumers. Their retail

were branded to the bone. They always understood that they were selling brands before product. They had their eyes fixed on global expansion.

With a company that has been around over a century the strategies it uses change an develop with the society. Since they had begun they have rapidly grown, within the first 30 years of their business

Brand Extension: They just started selling dairy products and cheeses. Eventually the company was going correctly and developing from positive, the company decided to extend its limitations, its products and its

The business problem with the company had a company focus on customers with large investment, they manages money for pensions, governments, and other entities worldwide. They also manage money for wealthy individuals and engage in private equity investments. This business plan keeps them focus on few profitable customers but bring them a negative result of low brand reorganization. This business strategy works for a long time and bring them abundant profit, but it face challenge now since competition constantly increasing and profit margin is under pressure.

The new entity could leverage the core competency and brand recognition in respective market segment.

Its ability to have created a global brand these products is a valuable asset and a sustained competitive advantage

■ Corporate brand strength and technology behind its products with exclusive supplier status, product driven organization with strong R&D direction, and geographic specialization

on the market which should help to strengthen the brand, they also had further opportunities

Majority of the users associated the brand with the Competence and the Sophistication quotient. The users believe that the brand has established itself as a pioneer in using cutting-edge technologies and an extensive investor in Research and Development.

Its primary objective was, simply put, to become the “most recognized and respected brand in the world.” This objective required most of the

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns

With the company’s focus on only two market groups, BT Technologies have been able to differentiate themselves from their competitors in their product design and customer service. This is done through giving their clients complete control over the outcome of their

The research is to analyze what factors are causing low brand awareness, are the prices reasonable, what factors influence the buyer’s decision to purchase the alternative product and how competition is causing low brand awareness for the company. The Research is to analyze the causes for low brand awareness of Master Paints and find best possible solutions.