Belvedere Vodka Advertising Analysis

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Every minute of every day, millions of people are exposed to advertisements. They plague televisions, streets, radio waves, and all means of communication. These advertisements employ many methods of persuasion and their influence is irresistible. Just like prisoners in Plato’s Allegory of the Cave, we are told every day to invest our time and interest into the subject of these advertisements, and to accept the forms of reality they serve us. Whether it be a commercial for a must-have new car, to a spot featuring desirable fast food, or to magazines with photoshopped models; we are seduced to accept these false

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, he shows us fifteen ways commercials try to appeal to people around our country. The need for sex, need for affiliation, the need to nurture, need to aggress, need to achieve, need to dominate, need for prominence, need for attention, need for autonomy, need to escape, need for aesthetic sensations, need to satisfy curiosity, and physiological needs. These needs are all how companies appeal to our needs to interest us into buying their product. These appeals can be seen in almost every

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

There are two well-known and prestigious brands of liquor that routinely create new and innovative advertisement that promote and persuade the audience to purchase and consume their product. Hennessy Cognac and Cîroc vodka are two completely different types of liquor; in spite of the fact, both companies use parallel advertising tactics in their lucrative marketing campaign. As the prevalence of alcohol use increases, so must the ingenuity when creating advertisement for alcoholic beverages. Both Hennessy and Cîroc sellers did a remarkable job promoting their product by utilizing similar advertising methods: sex appeal, celebrity appearances, accurate assumptions of their audiences, and selling an illustrious lifestyle to accompany the beverage. By Incorporating these methods the creators are able to tap into the audience’s self-conscience and influence viewers to purchase and consume the product being sold.

The Skyy Vodka has always been judged by its improper advertisement. This advertisement often promotes the sexual benefits of drinking, but this time the Skyy Vodka took a new perspective. In this advertisement for Skyy Vodka, men are encouraged to revolutionize the world around them every single day. However, in reality, this advertisement betrays the idea of audacious adventures through the use of punctum, pathos and ethos.

The Old Spice’s advertisement “The Man Your Man Could Smell Like” is a thirty seconds commercial that initiates a conversation between a woman and her boyfriend or husband about body wash products. The advertisement targets audiences are directed at women, who are in heterosexual relationship and who goes the shopping for personal-care products on behalf of their boyfriend or husband. Simply, the female audience will attribute the commercial to buying Old Spice body wash, and their men will smell like the Old Spice man. However, the commercial is logically flawed and unreliable. The commercial targets three basic appeals in Jib Fowles’ “Advertisements Fifteen Basic Appeals”, such as the need for sex, the need for affiliation, and the need

This product is imported from France and is being sold for recreational purposes such as; socializing drinking, enjoyable times, and elegance class. It is said that nothing draws us together more than alcohol. Sitting down and having a drink with fellow peers usually leads to cheerfulness, laughter, and an all-around good time. The people in the visual allow one to remember the stress reliever that alcohol helps sustain. When individuals look at this depiction they receive a constant image of a worthy time running through their mind, so that when they go to the store and see the ultra-premium vodka they remember the advertisement and think about purchasing the merchandise. That then allows the buyer to put themselves in a similar setting, in which they relive the advertisement in their head. The people in the visual are socializing among each other which brings upon another reason to the selling of the product. It is show that this product is appropriate to have during social events as the group is seen with their drinks held high with positive facial expressions shown. The idea of this advertisement is to show that every brand represents something different, especially in the liquor industry. Since Sean “Diddy” combs is an equal share venture, he applies the alcoholic beverage to his lifestyle, which is rich and

My aim within this essay is to discuss, in detail, the underlining semiotics and ideological messages of a specific piece of work relatable to my professional field, photography. This being said within this essay I have chosen to focus on an image generated for the advertising campaign; ‘The drinking man’s scotch’, by the liquor company Dewar’s. Throughout my essay I hope to apply relevant information gathered from surrounding fundamental theories, to support and emphasise my own personal view of the subject matter, and aid the interpretation of the meanings, and connotations, behind the work that I have chosen to focus on. The main theme of my essay will focus heavily on the significations presented within the image, to create meaning and persuasion in association with advertisement photography, my argument taking influence from the works of Roland Barthes, Ferdinand de Saussure, and David Crow. However I will also address the use of ideology within advertisement, applying theories presented within the works of Karl Marx, Ron Beasley and Marcel Danes, to my argument.

Since similar standards for beauty have been created by advertisements have been around for so long, women do not know they have been manipulated and now accept them as true. Because of this, this advertisement’s portrayal of a “beautiful” woman is an effective strategy to convince women to buy the Be Delicious perfume.

In order to capture our attention, the company first creates an appealing visual to draw us in. In the Revlon advertisement, the face of an attractive Argentinian male dominates the page. He holds a seductive pose, staring directly at the viewer while simultaneously winking; this creates a feeling of intimacy with the viewer. A white woman’s hands are then carefully placed in his hair and his mouth; she is playfully touching him while he gently bites her finger. The use of a white female and Argentinian male conveys the idea that women find men of “color” more attractive and masculine. The woman is hidden in the image, consumed by a black background. This gives us the freedom to imagine her as anyone, including ourselves. If we buy this product and use it, we will attract the attention of men and be more flirtatious. Her nails are then strategically painted a bright pastel green and she is wearing an enormous flashy ring to highlight the nail polish as well as bring

We live in a world surrounded, at all moments, by advertising. At all moments, we are bombarded by a barrage of bright colours, gaudy signs, artificial images of happy people with plastic products, their synthetic smiles tempting us to believe that this product is the key to happiness, that you need it even if you had not realized it before. It is an impossibility to take a quiet walk down the street without some assault on the senses from advertisements. You are assaulted at the bus shelter, where posters are plastered promoting the newest movie. You are assaulted as the bus pulls up, it’s carcass touting golden arches alongside images of perfectly formed burgers. You are assaulted as you travel under leviathan billboards that loom over the highway, threatening to crush those who do not heed its message. Advertising is there on the sides of buildings, in the blinking neon of electric signs, kiosks, banners, even written by aeroplanes with smoke in the sky – it is the graffiti problem that no one complains about. We have become so accustomed to this world of advertising that we do not realize it is drowning us.

Advertisements are a way to promote sales of a product or service through visual communication. Magazine covers, advertisements or any publication embed a set of ideologies. O’Shaughnessy and Standler describe ideologies as “sets of social values, ideas, beliefs, feelings and representations by which people collectively make sense of the world they live in” (2012; 174). Ideologies try to “manipulate people into buying a way of life as well as goods” (Dyer, 1982:5). Adverts such as the Pravda vodka example above, which appeared in the January 2014 issue of GLAMOUR magazine add relevance to a product whether it’s a certain trend, desire or mutual value in order for the product to become a highly favoured commodity. Glamour magazine is popular amoungst young women of all races who are middle class citizens. This specific advert was used to introduce Pravda’s new vodka range aimed at women. It communicates ideologies of feminism, class, leisure, night life and enjoyment. The purpose of this essay is to use semiology to analyse the attached article. The Advertiser, “should do more than just label or identify the product; it should also bring flattering associations to mind, associations which will help to sell it.”(Dyer, 1982:141) and that is where semiology comes into play.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.