Ben And Jerry 's Inc.

1269 Words Sep 21st, 2015 6 Pages
Section 1
The project I choose is Ben and Jerry 's Inc. Ben and Jerry’s is a Vermont-based manufacturer of super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont. The company was originally started by two childhood friends Ben Cohen and Jerry Greenfield –hence the name Ben and Jerry. They started up their small ice cream shop with a modest $12,000 investment. Ben and Jerry’s is now a leading ice cream manufacturing company known worldwide for its innovative flavors and premium all-natural ingredients made from fresh Vermont milk and cream. Mr. Cohan and Mr. Greenfield wanted to make sure they would use local products from their home state. Ben and Jerry’s operates in the highly competitive super premium ice cream business. Super premium ice cream is largely characterized by a greater richness and density than other kinds of ice cream and commands a relatively higher price –to outweigh the costs of making such an ice cream.
With such strong core values within the company, it is interesting to see that Ben & Jerry’s most recent advertising campaign in 2013 would actually be called “Cores”. These Cores are the first full line of Ben and Jerry’s innovations to be 100% Fairtrade certified and made with non-GMO sourced ingredients. They committed to transitioning all of their ingredients to be fully sourced non-GMO because of the rising growth of concern for proper food labeling of non-GMO products. To…

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