Ben And Jerry's Declaration Of Mission

Fred Meyers is a department store that created many ideas and store philosophies that became the standard in the department store industry. Creating such a things as self serve pharmacy and rooftop parking Fred Meyers has always been a novelty. Started by Fred G. Meyer originally a man on horseback selling coffee to lumberjacks and later making $3.72 billion in a year (1996) with more than 130 stores. Fred Meyers is based in the pacific northwest having many stores in Oregon, Washington, and Idaho. Fred G. Meyer came from a family of grocers and created a groundbreaking concept that gets the customer more for less.

Sam Walton was born March twenty-nine, 1918 in a small town in Oklahoma. His father was Tom Walton and his mother was Nancy Lee. Walton lived on a farm until 1923, he moved around a lot from one small town to another. He was the youngest Eagle Scott in the state of Missouri history. While finishing his degree at the University of Missouri, Walton joined J.C. Penny as a trainee in the management program in Iowa. In 1942, Walton began the military until 1945 when he completed service. By the age of 26, he took over management of his first variety store by purchasing a Ben Franklin store in Arkansas. Afterward, he purchased his second store called the Eagle right down the street from his first variety store. Sam Walton gave birth to Wal-Mart in 1962. Later that year, Walton along with his brother Bud opened sixteen stores in several states.

Corporate social responsibility: Businesses do not exist in isolation nor is it simply just to make money; a lot of factors come into play. Customers, suppliers and the local community are all affected by the business and its operations. Ben and Jerry’s products, and the way they produce them all have an impact on the environment.

Busch Beer, an established brand sold by Anheuser-Busch since 1955 (3), needs to reshape its brand reputation. In order to do so, Busch’s creative advertising team needs to focus on publicizing the rebrand amidst the high density market for alcohol. They should, of course, do this with Busch’s target audience in mind, and find a strategy to combat the stereotypes for drinking the product, and negative reviews on the product itself exist. Analyzing the aforementioned will undoubtedly lead the Busch team to a strong strategy. Furthermore, the creative team needs to put the rebrand of Busch Beer at the forefront of their strategy, so the product will be recognizable to past, present, and new consumers. In this creative brief, I will outline the

Panera Bread has established itself as one of the most popular, fast growing “bakery-café” restaurants in the United States as well as in Canada. With 1,800 locations in 45 states, the franchise appears to be unstoppable. This in part is due to the superior customer service experience that keeps customers coming back time and time again. Just to give you an example, in 2012; the most recent year that data is available, Panera Bread brought in an astounding $2.13 billion in revenue, about $1 billion more than its revenue in 2008.

The product mission is to make, distribute, and sell the finest quality, all natural ice cream with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment. The Economic mission states to operate the company on a sustainable financial profit growth, increasing value for the stakeholders and increasing opportunities for development and career growth for the employees. The social mission is to operate the company in a way that recognizes the role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally. It is the central belief that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside of the company and supports the communities of which they are a part. (Retrieved on August 1, 2005 from www.benjerry.com)

Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement.

Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.

3. Why is Ben & Jerry’s a takeover target? Is there evidence that investors are dissatisfied?

* Mr. Yamada would position the brand, form and executive an entry strategy, and will take care of marketing and distribution for Ben and Jerry’s well into the future,

As we can see from Ben and Jerry's Mission Statement above, it sets out as part of its corporate strategy to implement these three integrated missions. That is to develop a high quality product whilst promoting business practices that respect and protect the environment. Whilst dedicating to achieving a sustainable economic growth under a concept of linked prosperity which they call "Caring Capitalism" which goal is to make profits but also providing career opportunities and

Ben Cohen,one of the builders of Ben & Jerry’s , proposes that it is unsubstantial for Ben & Jerry’s to merely do a business just like other companies, and it should make philanthropic contribution to society as well. This mind comes to be practical and when it comes to Corporate Social Responsibility (CSR), Ben & Jerry’s become prominent example (Dennis et al, 1998).

Ben and Jerry’s, founded in 1978, is a market leading distributor of super-premium ice creams, frozen yogurts, and sorbets, and has built a reputation on being a socially minded company. They were pioneers in the policy of “caring capitalism” and place heavy importance on the concept of social responsibility, a practice which many companies have since adopted. They have enjoyed long-term success as a result of their progressive methods of doing business and novel ideology regarding how a company should be ran. However, due to increased competitive pressure and declining financial performance, they have now been confronted by the threat of a takeover. Recently four

Leben Group Bakery, strives in providing fresh bake food to the community where it operates. With its commitment to produce quality bakery products cost effectively, in an environment that is perfectly clean, safe and friendly to both employees and the community.

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.