Ben & Jerry Essay

810 Words Jun 12th, 2011 4 Pages
BEN & JERRY’S HOMEMADE

1. How has Ben & Jerry’s fulfilled its mission statement? What evidence can you provide regarding Ben & Jerry’s performance on each of the three dimensions of the mission statement?
Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement.
…show more content…
Another example on how they strived for social involvement is they developed a cashew and Brazil nuts ice cream flavor. By incorporating the cashew and Brazil nut it provided demand for the harvestable tropical rainforest products, which was an alternative to cutting the trees down.
Even though Ben & Jerry were able to perform well on their objectives in their mission statement, at times those same objectives did not always work together. At one point, Ben & Jerry were not making a profit because they were unwilling to raise their prices, which the shareholders were suffering. They feared they will lose customers. However, once prices were raised the business was successful.
Since they wanted to assist in the community, they often times sacrificed profits for the greater good. Ben & Jerry hired a bakery that did work for non-profit organizations, to produce brownies in a large amount. Unfortunately the bakery was not able to handle the volume of work; therefore the brownies were not done properly. Ben & Jerry were unable to send the shipment back since it would have caused a financial burden on the bakery. They decided to keep the brownies and create a new flavor, Chocolate Fudge Brownie. Ben & Jerry realized at times to remain in harmony with the mission statement was stressful.
2. How did Ben & Jerry’s become a takeover target?
Ben & Jerry’s been a target

More about Ben & Jerry Essay

Open Document