Ben & Jerry's Essay

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Ben & Jerry's

Ben & Jerry's Joy Gang

History: The Ben & Jerry's Joy Gang was started in 1987 in response to the increasing demands upon our employees. Our first Joy activities included pizza and 15 minute massages for our manufacturing employees who were working 12 hour marathon shifts. Jerry suggested that we should try to make fun an official part of our company culture. The Joy Committee changed its name to the "Joy Gang" due to the fact that we felt the word "committee" was too official.

Mission: To infuse joy into everything we do.

The Joy Gang approaches fun at work in 3 ways:

Joy Grants: cash grants of up to $500.00 to accommodate an idea that will bring more joy to a particular department. (A hot cocoa machine
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Prizes are given for best and weirdest costumes, and a costume parade is held. A big incentive for dressing up was offered once in 1991, when Ben & Jerry's 6' 6" Chief Operating Officer promised to wear a pink ballerina's tu-tu if at least 75 employees wore costumes. The employees rose to meet the challenge and Chuck, our bearded ballerina, danced across the front patio of our Waterbury plant.

Valentine's Day: The Joy Gang distributes any combination of carnations, chocolates, candy conversation hearts and hand signed valentines to employees to let them know how much we love them. Jungle Party: One year, a particularly wild group of employees dressed up in whatever jungle outfits they had hanging in their closets and went to a party featuring jungle music, limbo contests, and prizes such as a trip for two to The Great Adventure ... all courtesy of the Joy
Gang.

Elvis Presley Day: Our most popular event to date, complete with an Elvis look-alike contest, an
Elvis impersonator who serenaded the employees, an Elvis trivia contest, and Elvis movie classics running on the VCR in the lunchroom.

Mask Making: Joy commissioned a local mask-maker to come and show interested employees how to make plaster casts of their faces and decorate them with all sorts of bizarre and beautiful

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