Ben & Jerry's Finance Report

Children are exposed to roughly twenty-seven food advertisements per day on television (Schor). That number does not include the many other forms of advertisements children are objected to every day. One of the most popular and effective methods of marketing is by using cross-promotional techniques. Toys, giveaways, and packages are commonly used in cross-promotional activities by associating junk food with movie and cartoon characters. McDonalds is arguably one of the most successful corporations at selling products to children and can credit most of their success to the toys that accompany a Happy Meal. Children are encouraged to purchase Happy Meals multiple times in order to collect all of the toys in the series. Cereal brands are also recognized for including movie related prizes with the purchase of a box of cereal. Packages sometimes offer premiums and giveaways to trips relating to movies. The partnership between movies and junk food brands turn movies into advertisements themselves. The movies will have product placement at eye level to children in a partner ship. Product placement can take place by mentioning a product name or showing the brand. Another popular method of cross-promotional activities is by associating cartoon characters with snack foods. Macaroni cheese shaped like SpongeBob, fruit snacks shaped like Scooby Doo, and Jimmy Neutron shaped crackers are not uncommon. Children have reportedly argued that food tastes better when it is in the shapes of cartoons (Consuming

Cold Stone Creamery was co-founded by Donald and Susan Sutherland. In 1988 they finally opened the first Cold Stone Creamery in Tempe, Arizona. First forward to today, this company is one of the well-known, successful companies in North America. It has franchises, not only in the US, but also in international countries. What is its recipe for the success? Team, its team is the recipe for the success.

with its customers. Cartoon characters like Jack & Aimee are used to communicate the plus

The company's products, to me, appear to fall in the areo of Product Maturity. Basically because the products that are made and sold are not new; however, because the items are already baked and packaged, they offer convenience to customers who do not have the time to mix ingredients and bake it themselves. Also, for thos who have no cooking skills, it offers and easy way to acquire the snacks.

While a budget might indicate that a specific government or agency has financial trouble and debt because of excess spending or mismanagement within the select grouping of general fund accounts presented, the CAFR may indicate, in whole, the same government entity, has many facets possessing large holdings considerably over what is shown in a budget report.

Return On Common Stockholders ' Equity: measures profitability of owner investment by subtracting preferred dividend from net income and dividing by average common stockholder 's equity.

The current financial strategy of Lowe’s is to maintain substantial assets and income compared to its debts. In the last financial report by Lowe’s it shows that their debt/asset ratio increased 12.78%; well its net revenue grew 21.48%. This is all done due to investments that are showing a return. One of the largest investments is in growing the number of stores that they have. In 2016 they had a goal of adding up to 40 more stores in 2016.

“The Hershey Company” was founded by Milton Hershey in 1909. In 1894 they decided to produce a sweet chocolate as a coating for his caramels. The company was originally located in Lancaster Pennsylvania. The company is now headquartered in Hershey, Pennsylvania and is a global confectionary leader. They are known for their chocolate, sweets, mints and other snacks.

In this report I will be reviewing McDonald’s 10-K SEC Filing for the year ending in December 31, 2015. This review will include items regarding their deferred taxes, tax provisions, earnings per share and investing and financing activities just to name a few. These type of items help investors determine how well a company is doing and if

A financial analysis will be conducted on Lowe’s Corporation (Low). I will focus on finance-related entities, ratios and how the company is performing. There will be several ratios discussed based on their relevancy to the company’s current financial conditions.

Starbucks financial reports were audited by Deloitte & Touche LLP, whom expressed an unqualified opinion on the financial statements as of November 18,2016. The financial statements were in accordance to Generally Accepted Accounting Principles (GAAP) and Public Company Accounting Oversight Board. This concludes SBUX followed accounting principle guidelines and policy when filing and producing their reports. The Securities and Exchange Act of 1933, "was precisely to make sure that adequate information be disclosed to investors in financial statements" (Petroff, 2000). Even though an audit was conducted by an independent auditor, it is still wise and vital for a financial analysis to perform in-depth examination of financial statements and

This is likely because they have employed a very unique value proposition, and have successfully differentiated their product from the market. Ben & Jerry’s is targeting young adults and young families, mostly from Gen Y, who were born between 1981 to 2000. With funny flavour names such as Chunky Munky and Brownie Chew Gooder, they appeal more to the hip and sociable group of people. Coupled with premium prices, they have focused on image differentiation to project a fun and exciting ice cream with a superior selection of exotic flavours.

This paper reviews the Cash Flow Statements of Yum Brands, Inc., Panera Bread, and Starbucks documented by case study 10-10 in our textbook for the purpose of analyzing financial health based on cash flow data. (Gibson, 2013).

Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country.

Although Ben and Jerry’s is owned by a large international corporation, company 's mission statement continues to describe what Ben Cohen and Jerry Greenfield started in an old gas station: A social mission to operate the company in such a way that a concern for the global community is calculated in corporate