Essay about Ben & Jerry's Motivational Profile

I scream, you scream, we all scream for ice cream. And who would not? Ice cream is a unique dessert which embodies America in numerous ways. It demonstrates important values and exemplifies the success that can come out of them. Ice cream is one of the most popular foods in the country, boasting $11 billion in sales annually in America alone (Semiatin, Steve 40). Traditionally, ice cream is a chilled combination of water, milk or cream, sugar, and occasionally eggs. There are many other types, for example creamy soft-serve, or the refreshing gelato and sorbet, which are more water based. It can be a good source of calcium and vitamin D which can promote bone health (Dairy Goodness Canada). While these facts are all interesting and relevant, the history of ice cream has a much deeper and more meaningful impact on American society one may think.

Moreover, some key activities are shown regarding to time in the period from the beginning of 2011 until the end of this year.

First, I will start off my telling you a little bit of history behind ice cream and how it started. According to Dairy Goodness, Dairy Farmers of Canada..

to survive as a business they may need to do this by reaching all the

Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement.

New Belgium has created a mission statement that is implemented in every facility and among every worker within the company. The company embraces the idea that they are a small company and promotes the sale of their products by creating a mission statement that is appealing to customers. A well thought of mission statement serves as a guide for the company and customers to understand the direction the company wants to progress in as well as develop a company purpose (Bartkus, Glassman, and McAfee, 2000). New Belgium’s mission statement is “to operate a profitable brewery which makes our love and talent manifest” (Ferrell and Hartline, 2005, p. 354). Therefore, the mission statement is one way for the company to express how whimsy and fun the

industry has been facing challenges. The industry is in a decline. This is because people may be

Motivation is the force that makes us do things, whether accomplishing personal goals or completing tasks at work. Most people are motivated as a result of their individual needs being satisfied, which gives them the inspiration to perform specific behaviors for which they receive rewards (Kinicki & Williams, 2011). These needs vary from person to person, as everybody has specific needs to be satisfied. When we consider factors that determine the motivation of employees, many of us think of a high salary. This answer is correct for the reason that some employees will be motivated by money, but mostly wrong for the reason that it does not satisfy other needs to a lasting degree (Bizhelp24, 2010). This supports the idea that human

Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.

3. Why is Ben & Jerry’s a takeover target? Is there evidence that investors are dissatisfied?

Ice cream is the most popular dessert in the world. People from different places have their own myths about who invented the ice cream. It is hard to tell where or when exactly it was discovered because there is not a lot of evidence. Some people say the ancient Romans invented ice cream, others says that Marco Polo brought the discovery back to Italy from China. We most likely will never know who first discovered ice-cream or where but it is obvious that it has had a major impact on consumers worldwide. Our fascination with ice cream seems to just get stronger as technology improves. It is a part of almost all cultures in some way, which is not

Taco Bell's Success Did Taco Bell’s success result from a top down or bottom-up approach to change? What situations drove this change, and what leadership approach did John Martin use? What was the old (previous) leadership style and what was its limitation? • Taco Bell’s success resulted from a top down approach to change. Along with the new organizational structure came the job position of Market Manager.

Emma is a young female student and she is single. She is doing her bachelor degree at the university and also has a part-time job as a waitress. She comes from a middle-class family and she is living in a studio close to the campus. She is energetic and bright, who is engaged actively in the university. Influenced by her parents, who both have medical backgrounds, she has a strong mind of keeping a healthy lifestyle, including a healthy diet and going to the gym regularly. Emma also inherits her parents the style of behaviour, that is, the price is not the top concern but the quality and value that is delivered with the products.

To excel as a world-class independent beverage marketer and producer that is #1 in our marketplace.

Motivation is one of the most discussed topics in the present era’s organisations, especially since renowned psychologists like Maslow and Herzberg are dedicating their efforts to understanding it. Companies are investing a significant amount of resources in improving productivity in order to maximise profits. One of these important resources is of human nature. In order to get the very best out of employees, some motivational approaches need to be used. But what is motivation and how do I successfully motivate? I will try to relate one of my personal experiences with a friend to some of the most influential motivational theories. After introducing my story and making a definition of motivation I will address the ideas of Taylor,