Ben and Jerry's Entering into the Japanese Market

In order for both Burger King and Tim Hortons to reach their maximum growth potential, it is necessary for the Tim Hortons brand to expand into new US markets. In order to do this, the company should implement a combination of alternatives 2 and 3. The main justifications are as follows:

Seven eleven Japan developed an extensive franchise network and performed a key role in the daily operations of this network. The network included both company-owned stores and 3th party-owned stores. To ensure efficiency, Seven eleven based its fundamental network expansion policy on a market-dominance strategy (you must see to what extent a product, brand, or firm controls a product category in a given geographic area)

Q5 : What do you think about the 7dream concept for Seven-Eleven in Japan? From a supply chain perspective, is it likely to be more successful in Japan or the United States? Why?

At last, technological improvement can be done in order to reduce costs linked to Ben& Jerry’s distribution strategy. Reducing distribution channel is an essential stake to stay competitive.

For our Fishbein project, we compared two competing ice-cream brands, Ben & Jerry’s and Haagen-Dazs. Our attributes included: the availability of unique flavors, the availability of your favorite flavor of ice cream, how strong the flavors are and the creaminess of the ice cream. After surveying 40 Marist students on their opinions, we have concluded that Ben & Jerry’s is more popular than Haagen-Dazs.

Shinichi Hirokawa Argosy University Tsai-Ling Wu Argosy University Japan, as the world’s third largest economy, continues to be attractive to international exporters and investors. It is our argument that the forces of change that led originally to new and bigger opportunities remain the same, despite surface differences. This paper explores some of the key issues related to entering this market. It provides an examination of effective marketing strategies and how the marketing knowledge can be used to enter and succeed in Japan. It outlines six specific marketing

This report is presented to Carmen’s Fine Food Pty Ltd as an investigation to the possibility of expanding their company into Japan. The external environment of Japan which consists of political, economical, socio-cultural, technological and legal environments were being examined in order to inspect the feasibility of expansion. Based on these findings and researching, we can see the opportunities outweighs the threats. It is therefore recommended that Carmen

Ben and Jerry’s, founded in 1978, is a market leading distributor of super-premium ice creams, frozen yogurts, and sorbets, and has built a reputation on being a socially minded company. They were pioneers in the policy of “caring capitalism” and place heavy importance on the concept of social responsibility, a practice which many companies have since adopted. They have enjoyed long-term success as a result of their progressive methods of doing business and novel ideology regarding how a company should be ran. However, due to increased competitive pressure and declining financial performance, they have now been confronted by the threat of a takeover. Recently four

Ben & Jerry's Homemade, Inc., produces superpremium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors, loaded with big chunks of cookies and candy. The company uses natural ingredients almost exclusively and insists its dairy suppliers not use bovine growth hormone on their herds. Ben & Jerry's is distinguished by a corporate philosophy that stresses social action and progressive ideals in addition to profit-making. Its innovative and creative marketing devices have further expressed this progressive spirit. When confronted with a declining market for superpremium ice cream, the company's founders turned increasingly to professional managers and finally sold out to Unilever, which promised to maintain

Baskin Robbins is a global provider of ice cream and assorted desserts with operations in Asia, Europe, The Middle East, Europe The Americas and Australia/New Zealand. Baskin Robbins estimates the compound annual growth rate of ice cream globally is 1.2% from 2013 to 2018, having emerged from a period of negative growth between 2008 to 2013 of -1.3% (Dunkin Brands Investor Relations, 2013). This is also a very fragmented market with approximately 390 different establishments and outlets operating in the U.S, alone (Dunkin Brands Investor Relations, 2013). Using the financial data provided by Dunkin Brands Annual Reports Figure 1, Product and Services Segmentation, Ice Cream Market, 2013 has been created.

221 Baker plans to open a store in Tokyo, Japan by the end of the 2016 fiscal year. By conducting research by utilizing the World Wide Web and an informative interview by Sensei Mako Nozu, we have gathered substantial information about the culture and business practices of Japan. We feel as if our knowledge has equipped us to succeed in this widely misunderstood market. Venture Japan stated that “many foreign countries never do start business in Japan (or enter the market through a distributor) because of the misconception, fueled by those infamous myths of doing business in Japan, that dealing with the Japanese business culture is somehow too risky” (Venture Japan). We are ready to take on this “risk” as many other

The report addresses trade as a whole between the US and Japan and analyses from Japan’s point of view. It also takes into consideration the trade patterns between both nations in the last 10 years. It looks further at the significant industries of both countries with respect to import and exports. In addition, the trade policies of the METI are analysed constructively in order to discover loopholes. The TPP is also looked at in depth in order to see the benefits it would bring to our client. Finally, it outlines recommendations to the Minister of Economics, Trade and Industry (METI) in Japan on how to improve its trade balance between the US as well as its overall economy

Nowadays, convenience stores have become more and more common in Taiwan. If you just look around everywhere, you will soon find there are a lot of convenience stores surrounding your town. Among several convenience store chains, 7-Eleven, or the President Chain Store Corporation, is the most popular one now. The paper focuses on why 7-Eleven is so successful in Taiwan and pursuits what is behind it. At the beginning, to understand the position of 7-Eleven’s parent company Uni-President Enterprise Corporation (UPEC) in Taiwan, and investigate how it influence the success of 7-Eleven. Also, based on the data which showed the consumers’ satisfaction towards

Baskin Robbins is a frozen dessert and top ice cream franchise in the Unites States of America by the Entrepreneur magazine’s 31st annual Franchise 500 ranking. It is the world’s largest chain that specializes in ice cream. There are 7,000 retail shops in nearly 50 countries. It was founded in 1945 by two people who are interested and has the passion in creating different flavors of ice cream, which led them to the creation of more than 1,000 ice cream flavors and different kinds of delicious treats. Headquarters is found in Canton, Mass. (Drake, 2013)

For the cons side, because the size of Japan is much smaller than the United State, compare with the number of stores, there are 13049 stores over the Japan and in United States are 6726. The smaller size of land, the greater number of stores of Japan means that the density of stores in Japan is very high, therefore customer can assess to stores more easily. On the other hand, the low density of stores in United State may cause inconvenience to customers and deliver a few product everyday may using too much cost with the longer distance of each branch. Also, it will increase transportation cost at stores because of increased delivery as Distribution Centers need to deliver the product everyday with a few amounts in order to keep the freshness of the product. Then, Seven-Eleven will lose the economics of scale advantages, as Seven-Eleven need to order the product everyday in the fewer amounts.