Essay on Benecol: Raisio's Global Nutriceutical

Intellectual Property: Johnson & Johnson have the rights to many products including: JOHNSON’S® BEBE® PENATEN® PRIM’AGE® JOHNSON’S® BEDTIME™ JOHNSON’S® SOOTHING NATURALS™ DESITIN® NATUSAN® NEUTROGENA® SHOWER TO SHOWER®PIZ BUIN® AVEENO® LUBRIDERM®AMBI® SKINCARE VENDOME® CLEAN & CLEAR® PURPOSE® ROC® ROGAINE® BAND-AID® Brand Adhesive Bandages BENGAY® CALADRYL® PURELL® NEOSPORIN® CORTAID® SAVLON® COMPEED® TUCKS® DAKTARIN® LISTERINE® EFFERDENT® LISTERINE® WHITENING REMBRANDT® REACH® STAYFREE® MONISTAT® CAREFREE® e.p.t.® K-Y® O.B.® TYLENOL® SUDAFED® ROLAIDS® DOLORMIN® MOTRIN® MOTILIUM® MYLANTA® ZYRTEC® and ZYRTEC-D®12-HOUR® BENADRYL® IMODIUM® PEPCID® NICORETTE® SPLENDA® LACTAID® BENECOL® SUN CRYSTALS™ VIACTIV® VISINE® ACUVUE® CONCERTA® REMINYL® /RAZADYNE® TOPAMAX® HALDOL® RISPERDAL® INVEGA® RISPERDAL® CONSTA® DORIBAX™ PREZISTA™ INTELENCE™ RETIN-A MICRO® LEVAQUIN®ORTHOCLONE OKT-3® REMICADE® DURAGESIC® AXERT® ORTHOVISC® ULTRAM® ER Tylenol® with Codeine DITROPAN XL® TERAZOL®ORTHO TRI-CYCLEN®ELMIRON® ORTHO-CYCLEN® ORTHO TRI-CYCLEN® LO ORTHO EVRA® ORTHO-NOVUM®RhoGAM® DACOGEN® PROCRIT® DOXIL® VELCADE® LEUSTATIN® ACIPHEX®/PARIET® REGRANEX® NATRECOR® REOPRO®. They also have the patents and copyrights to a wide array of drugs and medical equipment.

During this time the first DTC print advertisement for Merck an “antipneumococcal vaccine, Pneumovax(pneumococcal vaccine polyvalent) was printed in Reader’s Digest (Ventola).” That created a chain effect and shortly later “Boots Pharmaceuticals ran the first DTC broadcast advertisement, which promoted the lower price of its prescription brand of ibuprofen (Rufen), compared with Motrin (Ventola).” Today, the US pharmaceutical industry spends $3.1 billion on advertising prescription drugs directly to consumers.

(Kyriazis and Swayne) Salix required supplementary funds in 1996 to endure its testing activities, requiring the team to go public on the Toronto Stock exchange allowing them to raise $10 million. During the same time period, Salix acknowledged a second compound, rifaximin, and licensed its privileges from an Italian company, Alfa Wassermann. Then not too far off, balsalazide disodium was approved in Europe; and Astra began endorsing it in Europe under the brand name COLAZIDE.

Cardiovascular disease has become one of the leading causes of death worldwide (1). In their textbook, Smolin and colleagues state that “resveratrol […] may help to prevent cardiovascular disease” (2, p.479). Indeed, observational studies have provided evidence that populations that regularly consume substantial amount of the compound resveratrol also have a lower incidence of cardiovascular disease (CVD) (3,4). One meta-analysis calculated that drinking 150 mL of red wine (containing resveratrol) per day provided the optimal protection from cardiovascular disease (5). However, no experimental evidence exists to directly link resveratrol supplementation with incidence of cardiovascular disease. A growing body of experimental evidence

The problematic issue for Bristol-Myers was to position its new aspirin drug to the potential customers and decide a good price which can not only make it acceptable by the customers, but also give a fair profit to the company. In other words, the company had to formulate an effective marketing and promotional strategy for its new drug, Datril. The company was not merely willing to establish its new brand in the analgesic market; the main issue was to establish this new brand in the presence of a strong competitor, Tylenol.

Made from the goodness of bran which contains antioxidants like Oryzanol, Fortune Rice Bran Health oil reduces bad cholesterol while increasing good cholesterol. The bran in the oil further balances the PUFA/MUFA ratio that helps cleanse blood vessels, strengthens the body's immune system, and reduces allergic reactions.

In the very early days, those same founders were frustrated because they were not having success with the doctors or gaining any meaningful adoption. So they decided to go right around the doctors to the consumers. They spent a lot of money early on. A lot of that money was wasted… A lot of the effort and investment turned into demand for conventional treatments but it did start to carve out a position for the company. Johnson, 2012

Polyphenols are mainly found in the plant-derived foods (Weichselbaum & Buttriss, 2010). It has various properties such as cardioprotection that could diminish the risks of cardiovascular disease (Zhang & Tsao, 2016). This phenomenon is current in the field of nursing research and relevant to the nursing practice. Nurses and APNs could use the information from this review in educating their patients. This paper reviews the existing studies regarding the effects of polyphenol consumption on CVD risk reduction in adults who are 19 years and older. The nursing interventions – both pharmacological and non-pharmacological – are the ways in managing CVD. This review emphasizes the polyphenol intake as a non-pharmacological intervention that might

v. PSKS, Inc., 551 U.S. 877 (2007) overruled the prohibition that was established in Dr. Miles Medical Co. v. John D. Park & Sons Co., 220 U.S. 373 (1911) for a rule of reason. That said, Dr. Miles and Leegin history with the RPM is an example that illustrates how judging business practices may be a challenging task, after all, a business practice seen from one angle may seem to reduce competition being in fact pro competitive when observed from other one. Now, a question that judges, antitrust authorities, lawyers and antitrust literature must constantly answer is the content of a “legitimate purpose” and how to answer it; after all antitrust law is a about what are the rules that market actors must observe to compete in

Resveratrol, 3,4’,5-trihydroxystilbene (MW: 228.2) is a naturally occurring polyphenol and phytoalexin with a stilbene structure (Carrizzo et al., 2013). There are various sources of resveratrol such as grapes, peanuts and mulberries. In 1940, it was first detected in the roots of white hellebore (Veratrum grandiflorum) and in 1963, it was isolated from the roots of traditional Chinese medicinal plant, Polygonum cupsidatum (Langcake et al., 1977;Vaz-da-Silva et al., 2008). The basic structure of resveratrol comprises of two phenolic rings linked by a double styrene bond, which is responsible for the cis and trans isomeric forms (Gambini et al., 2015). Exposure to ultraviolet light converts the biologically active trans-resveratrol to inactive

Benecol was launched in 1955 by the company Raisio in Finland (“Benecol,” 2010). Benecol has become a successful additive to multiple product lines due to its unique ingredient of plant stanol ester. The ingredient has been proven to reduce cholesterol levels and can easily be added to any food (Grant, 2010). Raisio, up until 1997, produced much of the plant stanol it needed and was self-sufficient in its exploitation of stanol ester technology (Grant, 2010). Raisio then made the decision to become part of Johnson & Johnson in order to gain global marketing, manufacturing, and distribution capabilities. Through

(Baichwal 1999).Nutraceuticals are the combination of two words ‘NUTRITION’ means a nourishing food or food component and ‘PHARMACEUTICAL’ means a medical drug ,it is a food product that provide health benefits and treatment of the diseases.These products may be dietary supplements,isolated nutrients and specific diets to genetically engineered food ,herbal products and processed foods such as cereals,beverages and soups(Biesalski 2001).The father of western medicine,Hippocrates ,said that people should”let food be the medicine”.During the 1980s in Japan,the modern nutraceutical market started to establish and today the nutraceutical industry has grown alongside the expansion and penetrating to modern technologies(Wildman 2007)(Shibamoto 2008).There have been rapid increase in understanding the importance of polyphenols in areas as different as agriculture,food stuffs and nutrition,natural medicines,beverages,ecology and food selection,floral pigmentation,varnishes and old methods of synthesis of leather.the purpose of this contribution is to review examples of recent labortary evidence for health promoting effects of phytochemicals,that have the power of bieng added into foods or food supplements as

In the recent years interest in nutraceuticals and functional foods is growing continuously, because of research efforts to identify potential application of nutraceutical substances and public demand. The main reason of growth of nutraceutical demand are health problems of current population. Across the globe several life style disorders such obesity, diabetes, hypertension and cardiovascular disease continue to rise. Although genetics play major role in the development of these diseases, but most are considered preventable and could be minimized by proper diet and physical activity. It is well establish that consumption of plant-based foods, such as fruits, vegetables and whole grains, cereals and nuts as well as intake of

Over the centuries natural medications have become the origin of all medications like our well known ethical drugs and botanical and herbal medications. Throughout this paper among many supplements botanical/herbal medications carry along varies treatments alongside issues. Botanical/herbal medications most of which can be found from plants and other essentials as well. These forms of medications have become a global epidemic furthermore, despite their organic materials a few in the United States carry a regulation. In all, research has shown its historical cause and effect that may cease a few safety issues yet, a

Nutraceuticals are on demand because medical science is now realising the importance of food in treatment and prevention of diseases since regular consumption of synthetic drugs sometimes cause organ failure and so many other effects. Again, consumers have the belief that food like substances are either harmless or less toxic as compared to conventional drugs, furthermore nutraceuticals are cheaper and are safe with regards to avoiding the side effects associated with drugs (Tapans et al., 2008).