Benefit Segmentation In Health Care

Decent Essays
Benefit segmentation is the grouping of people based on the benefits sought from the product. (Berkowitz, 2010). In order to implement this approach, an organization must understand what benefit customers are seeking from the product purchase, and then must analyze the existing brands available on the market (Berkowitz, 2010). By promoting the great benefits that come with having a 24 hour hotline and a friendly physician that is loyal to its patients is a great way to capture the follower segment. In addition, AHO would have to offer better healthcare services that are affordable and are in high standard. It is important to understand the person’s choices when providing the healthcare services so that the collaboration between the healthcare
Get Access