Benefits And Disadvantages Of Sony

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

I decided to do my research on Sony due to the advancement in technology and the competition between companies such as Microsoft, Apple, and Sony. I have been around long enough to know about Sony’s products but the real reason that attracted me to them for this essay is because I actually believe that they are having a negative trend. I am starting to see less Sony items in stores and I haven’t really heard much about them. Whereas companies such as Apple are constantly being talked about and you often see people walking around with some type of apple product in their hands. Today we are going to research Sony through a horizontal analysis and through different ratio analyses. Let’s see what we find!

Sony must reposition its “growth driven” and “stable profit generator” sectors in their markets to increase its audience, achieve sales growth, profit expansion and maximization, and capture market shares.

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.

According to the reading, it is true that “When digital camera and camcorder first appeared on the market in the early 1900s, Sony only had a few competitors such as Canon and Olympus”(49). Thus, it cannot be denied that Sony can gained a competitve advantage by reducing price, thus Sony placed its production in China in order to reduce the product’s assembly and manufacturing. However, when more competitors came, this strategices cannot work very well under this new circumstance, because for high value-added products like digital camera and camcorder, company cannot just focus on the manufacturing cost and minizing cycle time is also attached great importance. The short produce life cycle requires the company has more flexiable supply chain, otherwise it will increase its inventory cost. Imagine that if Sony still placed its production in China,

According to the article, Sony 's semi biz to pivot from vertical to horizontal, Sony plans to keep its research and development teams running strong, but will outsource key manufacturing processes. Even if outsourced, game processors will continue to be one of Sony 's main semiconductor products. The company intends to boost all the investment on Cell processor from the game business. Sony has invested a total of 460 billion yen (about $3.8 billion) on semiconductors over a three-year period. Of this amount, 200 billion yen ($1.7 billion) was spent on the Cell processor.

Sony was founded by Honorary Chairman Akio Morita. Sony has changed everyone’s life as we know it. Sony has produced everything from batteries to the new next generation console, the PlayStation 4. From CD-Rom games, to digital cameras and camcorders, Sony is moving the world into a new generation of electronics, games and music.

A Lithium-ion battery is a “battery where the negative electrode (anode) and positive electrode (cathode) materials serve as a host for the lithium ion (Li+). Lithium ions move from the anode to the cathode during discharge and are intercalated into (inserted into voids in the crystallographic structure of) the cathode. The ions reverse direction during charging.” [2]

Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.

This is very crucial to the entire operation and performance of Sony Corporation. Thus, Sony Corporation may put itself in danger especially if the company’s creditors start to demand repayment of debt as it is highly leveraged or illiquidity.

Hirai has made Sony’s strategic development process somewhat deliberate. He has laid out how he wants to see Sony change. Sony is teetering on the edge of the deliberate side on the pendulum of organisational context. Moreover, Hirai believes that Sony are in a relatively stable environment, or at least, understand the direction which the environment is headed. Moreover, Sony does consistently show glimmers of a potentially emergent side. They are open to adaptation and change, but remain to plan in a deliberate method.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung Electronics Corp. is one of the world’s major semiconductor manufacturers and is the largest information technology company in the world. SEC manufactures almost all kinds of consumer devices, which include mobile phones, tablets, DVD players, digital TVs, digital still cameras; computers. It also manufactures color monitors, LCD panels, printers; semiconductors such as DRAMs, static RAMs and flash memories. The company, which is the flagship of Samsung Group is also into making display drivers & communication devices ranging from wireless handsets and Smart-phones to networking gear.

Sony has a strong reputation on the domain of digital and audio technology. However, Sony was a marginal player in the handset industry with 2% of market share. Previous attempts to enter the US and European markets both failed due to poor knowledge on mobile technology. Sony was too slow to move away from its traditional businesses such as music stereos, televisions, VCR and DVD, hence a partner who could provide expertise knowledge was needed.