Benefits, Costs, Risks Analysis of Opening a Krispy Kreme Franchise in Sweden

1381 WordsFeb 2, 20146 Pages
Benefits, Costs, Risks Analysis of opening a Krispy Kreme Franchise in Sweden Mia T. Barton Norma Chapman Carissa Godsalve Tina Ricketts BMGMT 102 Professor MacKaben November 12, 2013 Table of Contents Introduction Barton, MT Summary of Findings Barton, Chapman, Godsalve, Ricketts Benefits Costs Risks Final Analysis Benefits, Costs, Risks Analysis of opening a Krispy Kreme Franchise in Sweden Introduction July 13, 1937 marked the day that Vernon Rudolph opened his doors in Winston Salem, North Carolina and started selling Krispy Kreme doughnuts. Initially his business plan…show more content…
In the United States the Krispy Kreme doughnut is fluctuating between the growth and maturity stages within different markets. The franchise will also be entering a prime, new market of customers who have a demand for their product. The typical Scandinavian diet is usually high in fat and salt and the Swedes are known for their butter cookies. The average family in Sweden, 2 adults and 2 children consumes about 2.7 pounds of sweets weekly. Krispy Kreme doughnuts will fit in perfectly with their sweets routines. Costs Currently there are no major issues, politically, legally, economically or culturally, that send up red flags. The Swedish government is a constitutional monarchy with and elected Prime Minister and they are ranked high for lack of corruption. The country’s next elections will be September 2014 and there are no notes for cause of alarm due to political unrest. The legal system is impartial and has safeguards in place for property rights. There is an intricate process for non EU investors to import goods that might add up to time and money. Culturally, the people of Sweden are factor endowments that considered for this venture. They are a demographic that enjoys high fat foods. They are descendants of Vikings and still enjoy their whale steaks and desserts. Economically their system is sound and fairly healthy. Sweden has a population of 9.517 million. Their GDP is $525.7 billion USD with a small difference between their GNI which is at $420.1

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