Benefits Of Axe Body Spray Essay

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

Good personal hygiene is important in many ways to individuals. The main reason is regarding the health and wellbeing. We can maintain good personal hygiene by showering regular, washing hair and using anti-perspirant deodorants can all help kill harmful bacteria’s that could lead to health risks and illnesses. These products also prevent odour build up, that can lead to unpleasant smells. These may in turn impact on the individuals lives.

Sally Hansen is known for their beauty products. When advertising their products they use the slogan, “Beauty that Works.” They have a wide variety of products that help with body, hands, lips, feet, face, and hair removal. Sally Hansen has a three page advertising spread in this magazine because of the people that read it appeal to their

Ethos is credibility, and the audience is provided this by the well-known actor Terry Crews, who just happens to be known for his masculinity, this leads the target audience, which is men, to believe that if they use Old Spice, they will be thought of as manly as Crews. Old Spice has also used other Actors such as Isaiah Mustafah and Neil Patrick Harris to help support the idea that Old Spice gives you a more masculine appeal, this helps with credibility since men are aspiring to be like them.

Trust Enhancer spray should increase confidence and self-esteem, people will show more respect, and friends or folks around you would have more trust in you.

- Women under 25: These women become more sophisticated in their taste in personal care and want a fragrance that makes them feel attractive and is noticed by others. They are the heaviest fragrances users and are using them more frequently than any other group. They are also more likely to feel stylish, sophisticated, fun or unique while wearing a fragrance. Moreover, they explore different scents and brands. Finally, citrus scented fragrances appeal more to women under 18 years old while flowery or fruity scented fragrances appeal more to women under 25 years old. However, even if these women are using fragrances, they are buying less of it than the other age groups.

The average man is more likely to use Old Spice since the man in the commercial does so. The credibility of this commercial increase with the use of the male and what he represents as perfect.

The primary target market for our strategy is men between the ages 13 and up who generate a middle to high income. Any man old enough to wear cologne or who likes to smell good is a man who would benefit from our products. We are looking for a customer who values name brands, long-lasting scents, and

While not having an official slogan, the deodorant brand, AXE, aimed for men, has implemented the idea that if one were to use an AXE product all over themselves, the sex crazed females will follow. This ideology is displayed through their numerous advertisements occupying billboards and television time slots. One of their ad’s in particular feature a man pouring the promoted AXE shower gel all over himself, reflected with a slender woman smearing whip cream over her chest to suggest promiscuity. Conversely, the toiletry brand, Dove, has launched their Dove Self-Esteem Project which aims to influence awareness surrounding women 's self-esteem and the confidence needed to reach their full potential. A great portion of Dove’s running commercials encourage body positivity in woman of all sizes. More specifically, many of their ads aim to discredit the stereotypes women

Function: The function of this product is to reduce underarm wetness and control body odor. The deodorant aspect of this product reduces body odor by killing the odor-causing bacteria. The antiperspirant aspect of this product mitigates wetness by inhibiting gland sweat.

When a company produces a commercial, their main objective is to get their product or whatever they are showcasing to sell. Old Spice, a major company for men’s hygienic products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign. The Old Spice commercials imply that by using their product, a man will be or become more similar to the Old Spice man, or in other words, the ultimate man.

Personal hygiene is a major part of your everyday life. It includes brushing your teeth, taking a shower, applying deodorant, wearing clean clothes, cooking your food properly, and washing your hands when necessary. There are many different types of hygiene and different ways of doing them. The types of hygiene are food and cooking hygiene, medical hygiene, and personal hygiene, there is even such a thing as excessive hygiene. Excessive hygiene may cause allergic diseases. Some parts of the body like the ear canal, or inside of the vagina are mostly better left alone for the body's own cleaning systems. Also, excessive application of soaps, creams, and ointments can adversely affect certain of the body's natural processes. For example,