Benefits Of Big Data Analytics On Business Performance

New organizations can leverage Big Data in such a way that it provides benefits that can prove valuable especially to an organization seeking to establish itself and grow. One of these benefits is faster and better decision making. Particularly with the analytics of Big Data, organizations have access to real-time data

Business thrive when they have the most accurate, up-to-date, and relevant information at their disposal. This information can be used for a plethora of pertinent markers in small and large businesses, relating to accounting, investments, consumer activity, and much more. Big data is a term used to describe the extremely large amounts of data that floods a business every day. For decades, big data has been a growing field, facing controversy on many levels, but as of late, it has been a major innovator in the challenge of making businesses more sustainable. Big data is often scrutinized for its over-generalization and inability to display meaningful results at times. When applied correctly, data analysis can bring earth-altering information to the table.

Businesses are struggling with the rapidly increasing volume, speed and variety of information being generated today -- what 's come to be known as big data. Companies are seeking technologies that not only help them process and manage all that data, but tap into it to develop insights about the markets they compete in as well as their own performance within those markets.In addition to the growth in importance of analytics and its prospects for the future, other central themes emerged, including the varied ways in which analytics is structured and managed within these enterprises.

The amount of data in our world has been rapidly increasing and analyzing these large data sets, or big data, has become crucial for businesses in increasing their success. Many businesses use big data to model their business structures, control processes, and run the business. The availability of this data leads to a more accurate analysis of the target market. More accurate analyses lead to more confident decision making and better decisions means greater operational efficiencies, cost reductions and reduced risk. There are many ways in which big data can be successfully implemented in an organization. Big data allows businesses to segment their target market, creating more precisely tailored products and services. Big data is also used to conduct controlled experiments to make better management decisions. Finally, big data can unlock value by making the captured information transparent and usable at much higher frequency (Manyika, “Big data: The next frontier for innovation, competition, and productivity”).

Data is the most valuable tool in your business. Based on a Gartner survey, 73% of organizations have invested or plan to invest in big data within the next two years.

Big data refers to the large amount of data that is impossible to handle by using traditional or conventional methods such as relational databases or it is a technique that is required to handle the large amount of data that is generated with advancements in technology and increase in population. Big data helps to store, retrieve and modify these large data sets. For example, with the advent of smart technology there is rapid increase in use of mobile phones due to which large amount of data is generated every second, so it is impossible to handle by using traditional methods hence to overcome this problem big data concepts were introduced.

Big Data has taken the business world by storm. By 2020, it is expected that the amount of digital information in existence will have grown from 3.2 zettabytes in 2014 to 40 zettabytes. Companies are doing all they can to capture this digital information and turn it into actionable insights. Currently, the total amount of data being captured and stored by industry is doubling every 1.2 years. Therefore, companies must find increasingly efficient solutions to store and analyze this incredible amount of data.

The availability of new information management and supporting system like Data Warehousing, Business Intelligence, Analytics, and/or Big Data has produced a remarkable moment in the history of data analysis. Researching on this topic is very interesting for me. Thank Professor Kraft that gives me opportunity to explore more on these topics. Taking this opportunity, I would like to provide a brief summary of the book that discuss about the Profitable Data Warehousing, Business Intelligence and Analytics. The book published by Technics Publications in July 1, 2012. I also would like to thank David Haertzen who is an author of the book.

Big Data gives one the ability to collect, manage and analyze large amounts of data, leading to changes in the way companies deal with customers, resulting in increased profits and a competitive edge over other companies. Big data is

Big Data has gained massive importance in IT and Business today. A report recently published state that use of big data by a retailer could increase its operating margin by more than 60 percent and it also states that US health care sector could make more than $300 billion profit with the use of big data. There are many other sectors that could profit largely by proper analysis and usage of big data.

Background: Big Data has a background of data aggregation and metadata. It is the basis for future of business analytics.

The variety, volume and velocity (Lohr, 2012) of data have evolved in the present contemporary times with various companies and business embracing the benefits and advantages leveraged out of Big Data and its plethora of real life applications. This concept have taken a huge leap ahead in time and have find some innovative and creative ways to collect, store and analyze data which his enormous these days. The realm of e business and its applications in this industry are conquered by the means of big data.

Big Data embraces structured, semi-structured and unstructured information. It can be demographic or psychographic information about the customers, their opinions, product reviews etc gathered from variety of sources such as tweets, blogs, other social media content, technical devices like sensors and stream of data from mobile devices. Businesses have started using Big Data to get right information to identify right markets and right customers at the right time in order to make right strategic decisions. The Big Data market is estimated to grow to $32.1 bn by 2015 and $54.1 bn by 2017. According to the report “Be Careful or Big Data Could Bury Your Bank”, the world creates 2.5 quintillion bytes of data daily and last 2 years have contributed to almost 90% of the data which exists today. It empowers institutions to learn more, create more and do more using the data available with them.

Big data is a popular term used to describe the improvement and availability of data in both structured and unstructured formats. Structure data is located in a fixed field within a record or file and it is present in the relational data bases and spreadsheets whereas an unstructured data file includes text and multimedia contents. The primary objective of this big data concept is to describe the extreme volume of data sets i.e. both structured and unstructured. It is further defined with three “V” dimensions namely Volume, Velocity and Variety, and two more “V” also added Value and Veracity. Volume refers to the amount of data, Velocity depends upon the speed of the data processing, Variety is described with the types of the

This article discusses firms that are at the leading edge of developing a big data analytics capability. Business firms and other types of organizations are feverishly exploring ways of taking advantage of the big data phenomenon. Big data is increasingly the cornerstone on which policy making is based. Firms that are currently enjoying the most success in this area are able to use big data not only to improve their existing businesses but to create new businesses as well. Putting a strategic emphasis on big data requires adding an analytics capability to the existing organization. This transformation process results in power shifting to analytics experts and in decisions being made in real time.