Strategic Alliance – Whirlpool Corporation and Inland Steel CASE Faced with intense competition, increasing expectations from customers, reduced product life cycles, and localized geographic markets, Whirlpool Corporation (a Fortune 500 manufacturer of appliances) realized that the need to achieve a competitive advantage from its sourcing and material efforts was greater than ever. Part of the strategy to achieve this advantage involved pursuing an alliance with a key steel supplier. Steel is…

Scope of this assignment: In this paper I 'm going to discuss MNE 's (Multinational Enterprise 's) implementations of strategic alliance mostly at the international level; however, I will also provide some specific real cases as examples of strategic alliance. What compelling reasons might influence a firm’s adoption of strategic alliances when expanding internationally? What are possible pitfalls and how might they be avoided? Discuss with reference to appropriate With the fast politic and…

Strategic Alliance In today’s ever changing environments strategic alliances have emerged as a driving force behind the success of many business ventures. Strategic alliances allow companies to expand their reach without having to maximise their risk or commit themselves beyond their core business. Throughout this paper I will be examining the driving forces behind strategic alliances looking predominately at the motivations behind the formation of a strategic alliance and the idea of a multi company…

Strategic alliances are agreements between companies to work together for a period of time to achieve their business objectives, therefore helping each other obtain innovative technologies and building core competencies against their competitors (Strategic). Strategic alliances were created to protect profits, forfend competition, and to help companies stay competitive. Strategic alliance collaboration can create opportunities such as competitive advantages, and win-win positioning, for all participating…

Gulati (1998, p. 293) defines strategic alliances as “voluntary arrangements between firms involving exchange, sharing, or co-development of products, technologies, or services”. For the author, there are five key issues related to the study of strategic alliances. First, the formation of alliances. According to Gulati, there are three main motivations that push firms to develop strategic alliances: optimizing transaction cost, learning new processes and skills (organizational knowledge), and enhancing…

Strategic Alliances: The Value of Channel/Strategic Partners The following is a review of CSI’s historical Channel Partnering Strategies, which have been developed over the last fifteen years to assist in delivering collaboration solutions by offering clients, value and choice. The review also provides several examples on specific CSI strategies, including how we were able to collaborate with Channel Partners to solve specific client service, or service delivery needs. Background on the Changing…

Strategic alliance Strategic alliances are partnerships which are formed between more than one firm that will see these firms combine their managerial, financial and their technological resources as well as their individual competitive advantages for the sole purpose of pursuing mutual goals. These are often termed as cooperative strategies. There are several categories of strategic alliances in existence (Deresky, 2011). These forms of strategic alliances have their individual merits and demerits…

Strategic alliance is an agreement between two or more organizations to cooperate in a detailed business activity, so that each get benefited from the strengths of one an other, and gains competitive advantage. The formation of strategic alliances has been seen as a comeback to globalization and increasing doubt and difficulty in the business environment. Strategic alliances occupy the sharing of knowledge and expertise between partners as well as the reduction of risk and costs in areas such as…

4. Strategic Alliances of Airlines – Economic Benefits for Consumers and Airlines Companies In today’s extremely competitive market environment, it’s almost close to impossible to without partners and this seems to have become a dominant feature in the airlines industry. Alliances are an immediate result of globalization, increased competition among the airline companies and most importantly due to customers increasingly demanding ‘from anywhere to anywhere’ service which is almost impossible for…

Strategic Alliance with Pepsi Similar to the Kraft alliance, Starbucks would look into a partner in Pepsi that had already and already established supermarket retail channel to market its mass produced cold bottled coffee beverage, the Frappuccino (Doorneweert, 2013). In exchange for Pepsi’s carbonated beverage R&D expertise, bottling plants network, soft drink sales distribution network, and advertising channels, Pepsi would receive Starbucks’ coffee expertise and unmatched brand experience…