Benefits Of Coca Cola

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1.1 Societal orientation is a business perspective whereby a company operates in the best interests of the society as a whole. This marketing concept holds that a company should make marketing decisions by considering all consumer’s needs, wants and benefits to meet their business goals. The social orientation strives to preserve and enhance the long-term welfare of society by considering the idea that a company should embrace its Social Responsibilities. 1.2 • Social Benefits: These are the benefits that customers experience when they own an expensive product. For example, owning a well-known gadget like Apple IPhone, you may receive compliments from people and Apple products maintain their reputation well. • Functional Benefits: These…show more content…
Coca-cola doesn’t really have an entirely unique flavor. In a blind taste test, people can’t tell the difference between Coca-Cola and Pepsi. • The Bargaining Power of Buyers: Low pressure The individual buyer no pressure on Coca-Cola Large retailers, like Wal-Mart, have bargaining power because of the large order quantity, but the bargaining power is lessened because of the end consumer. Reginald Ncetezo N00232 • The Bargaining Power of Suppliers: Low pressure The main ingredients for soft drink include carbonated water, phosphoric acid, sweetener, and caffeine. The suppliers are not concentrated or differentiated. Coca-Cola is likely a large, or the largest customer of any of these suppliers.mer brand loyalty. • Rivalry Among Existing Firms: High Pressure Currently, the main competitor is Pepsi which also has a wide range of beverage products under its brand. Both Coca-Cola and Pepsi are the predominant carbonated beverages and committed heavily to sponsoring outdoor events and activities. There are other soda brands in the market that become popular, like Dr. Pepper, because of their unique flavors. These other brands have failed to reach the success that Pepsi or Coke has enjoyed. Reginald
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