Benefits Of M-Commerce

In some countries, m-commerce already has a strong foothold. In the United States, mobile marketing is becoming more prevalent and taking all forms. Retailers such as Amazon, CVS, and Sears have launched m-commerce sites that allow consumers to buy books, medicine, and even lawn movers from their smart phones. The travel industry has used m-commerce to target businesspeople who need to book air or hotel reservations while on the move.

In the present Business organizations, mobile commerce has been presented in account, administration, retail, and telecommunication and data innovation administrations. In these areas, M-Commerce is not just being broadly acknowledged additionally it is by and large more utilized as a well known method for business/commerce. In this paper I attempt to give an outline of the essentials about m-commerce present statistics and limitations.

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

Smartphones and tablets are anticipated to grow and play a bigger role in how people are shopping. Mobile offers customers the convenience of mobile ordering and helps to create customer loyalty since they will be able to track past and present orders all in one places (Vine, 2015).

According to Andre (2013), “grocers have to think outside of the box and offer more to their clients in order to increase customer satisfaction and loyalty” (p.1). Since customers’ shopping style has been changed, groceries should change their marketing strategy from a long-term perspective. As we discussed earlier, Whole Foods Market has developed its application that allows customers to buy products through smartphones. Customers can make orders through smartphones and pick up later, which saves plenty of time, especially for some working parents. This cool technology is not only attractive but also helpful fostering customer loyalty. Whole Foods Market’s website promotes its smartphone APP constantly and describes the benefits of downloading the application, which are also ways of offering the convenient shopping experience for

Mobility has brought a huge difference in the IT industry. Most companies are dependent on doing business via mobile devices. Most individuals with mobile phones, this is their only connection to information and entertainment.(class notes) Every company is now looking to emerge on top by using the latest mobility features that are not only efficient, but also effective. Mobility will allow for easy access of company documentation, easy collaboration and communication between teams both here and also offshore. In this paper today I will write about Mobile payments and how it affects retail competitiveness and operations.

The market for mobile commerce in North America is maturing much later than in Western

If m-commerce is to spread, the network used has to be successful enough, otherwise consumers won’t use their smartphones as a mode of payment.

An information system is a system that can be manual or computerized. In information system, there has a computer-based information system which mean a single set of hardware, software, telecommunications, databases, people and procedures that are involve organizing activity to collect, manipulate, store and process a data into information. Electronic commerce or e-commerce is one of the types of computer-based information system. Electronic commerce involve all types of business activity and organizing of business activities such as selling, buying, distribution, marketing and servicing of the products or services in electronically via the computer networks. Besides that, electronic commerce also includes any business transaction

According to E-Commerce statistics (2016), “Retail e-commerce sales in the United States are projected to grow at a fast pace in the coming years, going from 322.17 billion U.S. dollars to just over 485 billion U.S. dollars” (para.2). Generally, people think E-commerce is simply buying and selling of goods and services through electronic media. In today’s digital world this definition of e-commerce is not very comprehensive and well define. According to Gupta.A. (2014), “ E-commerce is the electronic communication and digital information processing technology in business transections to create, transform, and redefine relationships for the creation between or among organizations and individuals” (p.2). There are different categories of electronic-commerce, such as Business-to-business (B2B), Business-to-consumer (B2C), Business-to-government (B2G), Consumer-to-consumer (C2C), and Mobile commerce (m-commerce). All these methods of conducting business or selling or buying products is through a proper digital /electronic channel. In this paper, the discussion is more about online shopping through Internet and mobile device. Nowadays, on line shopping is getting popular among people of all ages. From ordering pizza to ordering a big giant T.V through the Internet is very common. Many people are switching their method of purchasing goods from stores to websites. Dawson (2016) stated that, today, in most established countries, approximately 60% of people like to purchase via

Apple stores use mobile Point of Sale terminals to add the convenience of ‘click to pay’ to their physical shopping experience and provide customers with an email receipt from the POS terminal (Ernst & Young LLP; 2011). Through digital technology to enhance traditional business models an computerised and digital services can be used to participate with and extend accessible manual services to companies such as eBay an its auction model, Life insurance with its computing algorithms, and Dell/Amazon with their dynamic pricing make better use of self-service channels including customer service through social media (Ernst & Young LLP;

Aijaz ,Shaikh & Karjaluoto (2014) carried out a literature review on mobile banking adoption. In their research report journal they acknowledged that e-commerce continues to play a significant role in the international business environment. They further stated that technologies and applications now focus more on mobile commerce, mobile computing among others. Consequently, mobile banking has been considered an instrumental channel of distribution and therefore research focus on its adoption. By the year 2017 there is a prediction that over 1 Billion people will be using mobile banking globally which is a representation of 15% of the overall number of mobile users. Statistics also indicate that around half of the overall number of mobile subscribers is unbanked. This therefore indicates growth opportunities for the banks and a current slow trend in adoption of the mobile banking application.

In the past few years, new channels to market have come into existence which including e-commerce and m-commerce and have gained popularity rapidly. This has opened up new gateways for the retail sector in the face of the home delivery, and has resulted in the reduction of customer’s footfall.

M-commerce offers benefits such as quick access to time sensitive information and instant connectivity to the internet. It also enables businesses to offer personalized and localized content as mobile devices enable them to have access to consumer’s preferences, status and location. M-commerce plays a key role in expanding the audience of a business on a massive scale, especially in developing countries where most people access the internet on mobile devices because they cannot afford a PC.

Purcel and Toland (2004, 241) said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance, and give…. countries better access to global economy”. This is where e-Commerce comes into picture which covers