Benefits Of M-Commerce

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

Smartphones and tablets are anticipated to grow and play a bigger role in how people are shopping. Mobile offers customers the convenience of mobile ordering and helps to create customer loyalty since they will be able to track past and present orders all in one places (Vine, 2015).

According to Andre (2013), “grocers have to think outside of the box and offer more to their clients in order to increase customer satisfaction and loyalty” (p.1). Since customers’ shopping style has been changed, groceries should change their marketing strategy from a long-term perspective. As we discussed earlier, Whole Foods Market has developed its application that allows customers to buy products through smartphones. Customers can make orders through smartphones and pick up later, which saves plenty of time, especially for some working parents. This cool technology is not only attractive but also helpful fostering customer loyalty. Whole Foods Market’s website promotes its smartphone APP constantly and describes the benefits of downloading the application, which are also ways of offering the convenient shopping experience for

The market for mobile commerce in North America is maturing much later than in Western

Mobility has brought a huge difference in the IT industry. Most companies are dependent on doing business via mobile devices. Most individuals with mobile phones, this is their only connection to information and entertainment.(class notes) Every company is now looking to emerge on top by using the latest mobility features that are not only efficient, but also effective. Mobility will allow for easy access of company documentation, easy collaboration and communication between teams both here and also offshore. In this paper today I will write about Mobile payments and how it affects retail competitiveness and operations.

Retail businesses and other small businesses have seen a huge drop in sales due to the convenience and simplicity of shopping online when and where the customer wants too. According to Market Line’s 2015 Industry Profile, Table 4 and Figure 4 show the expected percent of the retail sector value to grow 10.5% by the year 2019 and to reach a projection of 574.5 million dollars. (Market Line) The retail businesses and other small businesses see less shopping traffic and therefore have slower days especially during times such as Christmas. Many people question if whether they should face the hassle of fighting others for items when it’s already in the convenience of their hands. Many online stores offer phone applications linked to their stores for both Apple and Android users that allow the customers to purchase an item with the click of a button. As technology continues to improve, so will the online shopping industry.

In some countries, m-commerce already has a strong foothold. In the United States, mobile marketing is becoming more prevalent and taking all forms. Retailers such as Amazon, CVS, and Sears have launched m-commerce sites that allow consumers to buy books, medicine, and even lawn movers from their smart phones. The travel industry has used m-commerce to target businesspeople who need to book air or hotel reservations while on the move.

Aijaz ,Shaikh & Karjaluoto (2014) carried out a literature review on mobile banking adoption. In their research report journal they acknowledged that e-commerce continues to play a significant role in the international business environment. They further stated that technologies and applications now focus more on mobile commerce, mobile computing among others. Consequently, mobile banking has been considered an instrumental channel of distribution and therefore research focus on its adoption. By the year 2017 there is a prediction that over 1 Billion people will be using mobile banking globally which is a representation of 15% of the overall number of mobile users. Statistics also indicate that around half of the overall number of mobile subscribers is unbanked. This therefore indicates growth opportunities for the banks and a current slow trend in adoption of the mobile banking application.

If m-commerce is to spread, the network used has to be successful enough, otherwise consumers won’t use their smartphones as a mode of payment.

Advancements in modern technology allow for today’s consumer to be more knowledgeable about goods and services. The wide-spread use of mobile technology allows for a consumer to research items of interest immediately. The ease of access to product information drastically changes shopping and buying trends.

Mobile commerce is no more a future trend, rather a revolution, which is changing the way e-commerce business. M-Commerce is known as the next generation e-commerce. In this paper, an attempt has been made to find consumers level of perception and satisfaction towards M-Commerce. A sample of 100 respondent’s were conveniently selected from Thanjavore and Tirchirapalli Districy. Simple Percentage, Chi-square and Friedman Ranking test are used to analyse the data. The study concludes that any time any where process, quick process and low cost are the important factors that influence the perception towards M-Commerce.

Apple stores use mobile Point of Sale terminals to add the convenience of ‘click to pay’ to their physical shopping experience and provide customers with an email receipt from the POS terminal (Ernst & Young LLP; 2011). Through digital technology to enhance traditional business models an computerised and digital services can be used to participate with and extend accessible manual services to companies such as eBay an its auction model, Life insurance with its computing algorithms, and Dell/Amazon with their dynamic pricing make better use of self-service channels including customer service through social media (Ernst & Young LLP;

An information system is a system that can be manual or computerized. In information system, there has a computer-based information system which mean a single set of hardware, software, telecommunications, databases, people and procedures that are involve organizing activity to collect, manipulate, store and process a data into information. Electronic commerce or e-commerce is one of the types of computer-based information system. Electronic commerce involve all types of business activity and organizing of business activities such as selling, buying, distribution, marketing and servicing of the products or services in electronically via the computer networks. Besides that, electronic commerce also includes any business transaction

M-commerce offers benefits such as quick access to time sensitive information and instant connectivity to the internet. It also enables businesses to offer personalized and localized content as mobile devices enable them to have access to consumer’s preferences, status and location. M-commerce plays a key role in expanding the audience of a business on a massive scale, especially in developing countries where most people access the internet on mobile devices because they cannot afford a PC.

Purcel and Toland (2004, 241) said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance, and give…. countries better access to global economy”. This is where e-Commerce comes into picture which covers