Benefits Of Online Travel Agencies Essay

the position of market leader in this segment, dominating it by its organization, knowledge of the market and superior business model, focused specifically on online retailing. It is possible, however, that its competitors will invest heavily in the online segment and catch up with the market leader. Furthermore, such trends as slow food and ecological concerns may impact on the company's businesses model. They are particularly strong among the urban, well educated and affluent customers. It is dangerous because they are biggest spenders as well as enthusiastic users of internet and possibilities offered by it. Loosing them may disproportionately hurt company's profits and its market position.

* Impacts of technology e.g. on traditional operational practices for selling travel services, issuing e-tickets, offering dynamic packaging

Before the days of the Internet, if a family wanted to travel to a far-off, exotic locale, they would have to either find a local travel agent or call a travel agency and plan their getaway. In the 1990’s, the Internet became a staple of everyday life and began entering many homes. As the availability of the Internet increased, so did the services available to clients. With the increasing availability of the World Wide Web the travel industry found itself faced with revolutionizing changes. All of the tools that were once solely available to travel agents now became readily available to anyone with access to the Internet and a search engine. Websites quickly formed around the idea of providing consumers with quick vacation planning ideas at low costs. Getting

Today’s on-line travel market is succeeding because the companies are using a more software-centric, online business model termed “E-commerce.” This has become the popular avenue for businesses as it mirrors the ideas of mobility. The sheer amount of data available, coupled with the advanced operating systems and social media platforms, have created new possibilities for E-commerce organizations. The infrastructure of E-commerce has expanded into platforms such as peer-to-peer networking, crowd-sourcing, social websites, and mobile devices and media. E-commerce trends are findings ways to incorporate every aspect of our daily lives into an online package associated with our everyday needs (Fishbein, 2013).

It is possible to watch cinema or engage in other social activities, rather than travel, but these activities cannot be regarded in the same light as tourism and are therefore not effective substitutes (Liverpool Business School…). The rise in telecommunications technology could be regarded as a substitute, due to the fact that businesses will often conduct meetings via satellite, rather than arrange transport for delegates. However, a tour operator like TUI would be more concerned with the “leisure” aspect of travel, as opposed to the corporate side. There is also low differentiation, due to the fact that the packages sold are typically very similar in nature and don’t vary a great deal from one operator to another. Hence the threat of substitutes can be regarded as low.

The buyer’s power is increasing with access to online travel brokerages which automatically provide the cheapest available airfares to desired destinations, regardless of airline. These services allow

A very important aspect which is always put into activation is probably with a buying principle and curtailing of a web based criteria, adhered to with web sources that are adopted in a fashion that results in reductions as your consideration on a web resource image gets built to make availing with an online aspect and different bookings in hotel plans as effective as you understand making a selection you are a part of involved in use of online web store of Travelodge to curtail all expenses through a proper and acquirable usage of online token voucher codes to get a transactions in good

Forging a new horizon of traveling, Allegiant Travel Company is an airline company that offers airline travel from smaller cities to vacation destinations, for competitively lower prices (3). What makes this company different from others is their plan itself - most of the cities they fly from rarely get attention from the larger airlines (4). In addition to their cheap fares, Allegiant Travel Company offers bundle deals with hotels, rental cars, and other amenities that might be useful when traveling (3), a major factor in the purchasing decisions of their customers, and ultimately the company’s economic state.

If travelling plans are more bent towards a selective optional accomplishment that you only have accessibility of where use of price cutting is what is accessible with this online store establishing an online connection

This way of buying from this online Travelodge store holds a value and there are sorted out procedures which you can look out from an online store acquirement that has its applications and makes you a relevant purchaser on the online store where there is proper accessibility asserted from web based rules and regulations which you might persistently have as an incentive built according to choices in different circumstances.

Technology innovations and breakthroughs have forced businesses to adapt or risk losing customers to the more agile and flexible competitors. According to Dulipovici & Vieru (2015) new technologies are moving businesses into the virtual realm. Customers are able to use a smartphone to make a purchase with a credit card and have it shipped to a location anywhere in the world. Technology has allowed hotels and airlines to install do-it-yourself kiosks to expedite reservations. This has helped these two critical service industries to streamline operations while improving service to consumers.

The bargaining power of buyers in the leisure & recreation industry has increased with the use of online travel booking and online customer reviews. Buyers are now able to become better informed with the services that they are purchasing and can

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Of the total travel market only 1% was generated from the online travel market, and consumers still depended on customer call centers to confirm payment status. To counteract the risks it is important that Lucky Air create an effective business-consumer-business model that will do the obvious and draw consumers to their site and make an online purchase of airfare. To draw in consumers Lucky Air will need to focus on Web 2.0, which is the unique feature or features of e-commerce and the Internet coming together as applications and social media technologies. Web 2.0 will allow for a better online experience with inter-human connections, consumer interacted blogs and the staff to constantly monitor the site to provide consumer feedback. Web 2.0 is crucial to providing customer relationship management. Promoting reviews from consumers in regards to destinations and airline experience are important so the consumer can feel they are important enough to expose the truth from other consumers even negative remarks. But the single most important part of focusing on e-commerce is the ability to provide a online experience and advanced technology that enables customer self-service without the need for multiple customer call centers. Customers should be able to pay for fares, cancel fares, use a safe payment method that can verify a credit card, check on the status of flights and use rewards programs

The buyers of the services of travel agencies are consumers, that is, individuals and businesses. For this industry we are dealing with a small degree of concentration, due to the wide range of services.