Benefits Of Search Engine Advertising Essay

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The Google's search engine is also well known due to its speed and accessibility. Inspired from the Yahoo portal, the search engine website does not have any advertisement on it.The sobriety of the site is actually one key of its success. When Google started, the home page was fully of ads, very slow to load and difficult to read.

Microsoft has also established signification presence in sectors such as web based services, server software, enterprise database management system, software development tools and game console. Since 2003, Microsoft has been trying to establish itself as a major player in internet search engine. However, its effort so far has not been successful. Google has been the run away leader in internet searching since the early years of 21st century, leading Microsoft’s Live Search and Yahoo! by large margins. In 2008, Microsoft acquired Yahoo! in a bid to close the gap on this particular sector.

Online advertising must go beyond affiliate marketing and display ads increase page views and attract a larger audience. Search engine marketing “represents nearly half the total online ad spend in the United States, with $12 billion in 2010 and projections of $24.45 billion

Microsoft has been a successful organization, and known as one of the founders of the computing world that the world has become. This is headed by Bill Gates. Microsoft became successful with strategic planning, groundbreaking research, and excellent business commerce throughout the years of operation. Though the industry has growing at an astounding pace with the development of the technology seen in the world today, Microsoft has been able to withstand the industry growth to remain one of the highest revenue companies in the industry today. Microsoft uses advertising to its advantage to continue to attract consumers with state of the art technology. As stated, “Our success depends on our ability to attract new users, understand intent, and match intent with relevant content and advertiser offerings” (Microsoft SEC 10-K, pg. 8).

2005 Google has problems and acknowledges them with fraud in its pay-per-click system and takes measures to correct it. 2006 Overture is dropped by Microsoft in favor of its own system. Facebook partners with this system to bring ads to our social media. Google buys YouTube. 2007 Facebook drops Microsoft in favor of its own system and companies start making automatic software for bidding on keywords. The last few years up until 2010 find more companies joining the Pay-Per Click fray. Microsoft relaunches their system as Bing in 2010. 2011 Facebook launches and subsequently removes ad software that uses user data to promote products. 2012 Twitter launches a self-help ad system in certain countries around the world with more to follow. 2013 Google allows certain devices to be targeted, and in 2014 develops a way to track phone calls made on mobile devices sent through

If Microsoft had seen the value or potential of online search and made different decisions then they may have a much higher market share. According to Net Market Share, (2015) Google has 70% of the market, with BING and Yahoo with just 9%.

Strong Financial Performance: Google continues to show consistently strong financial performance. It reported a $66,001 million revenue which grew at a compound annual growth rate (CAGR) of 17.6% between 2010 and 2014 and an annual growth of 18.9% in 2013. This was attributed to the increase in advertising revenues from its various websites and other revenues. Its net income grew from $12,920 million in 2013 to $14,444 million in

Each web site will be customized to the customer and will portrait an attractive, professional image to the target audience. When one considers that the average broadband user spends 48% of their leisure time online (Watershed Publishing, 2007), the rationale for investing additional funds on Internet advertising spending becomes obvious.

Conversely, Amazon has branched out from its dominance of the book domain to the cloud computing arena while strengthening its profitability by partnering with retailers offering everything from jewelry to stand mixers. Microsoft, on the other hand, continues to strengthen its market dominance in the home computing and business computing worlds with its software while moving into Google’s prior domain with its introduction of Bing.com, which provides users with a more refined search engine than Google, in an attempt to sell advertising to increase its own market share. These bleed-over moves between and among the companies have led each of them to expand into new and promising markets while continuing to play to their strengths.

Trying to deliver our content to potential online customers who have might be interested in your product can be difficult. Luckily, there are ways to reach customers, both old and new, using internet search engines. Internet search results are a vital aspect of how content is discovered. Luckily, it is possible to impact the results of these search engines in a way that is beneficial to us. Paid results can post our content straight at the top of the search engines, though it will not ensure that people will view it. Sometimes a more organic approach is necessary to attract visitors.

Microsoft operates in many geographic locations around the world and are behind the world’s most popular desktop operating system in the world. Microsoft is primarily a software company but have flexed their arms into internet services and are behind certain products in consumer market which is directly against Google. Microsoft’s market includes end-customers, enterprises and institutions just like Google. Some of the key Microsoft products are Bing which is a search engine just like Google.com and Microsoft ad center which is a direct

The search engine industry is commonly known to have started in 1990 with the release of Archie, a tool used to search the (pre-web) Internet, allowing people to find specific files (Buganza, T., Valle, E.D. Search Computing. In The search engine Industry. Edited by Ceri. S & Brambilla. M.). As the evolution of search engines continued, the development of the most popular search engines today came about; Yahoo, Google, MSN and Bing. According to a recent study; Google remains the most used search engine in the world with an average of 114.7 billion searches and a 65.2% market share Sullivan, D. (11 February 2013). Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly. Available from: http://searchengineland.com/google-worlds-most-popular-search-engine-148089 (Accessed12 April 2013).

I use Google’s search engine all the time and my main browser is Google Chrome. I have always been interested in how search engines make their money and Google’s corporate culture sounds very open and innovative, providing spaces where workers can unwind and generating an environment where they can be creative.

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research.