Benefits Of Social Responsibility And Sustainability

2085 Words May 20th, 2016 9 Pages
RUNNING HEAD: BURT?S BEES? GREATER GOOD MODEL 1

BURT?S BEES? GREATER GOOD MODEL 8

Burt?s Bees? Greater Good Model:
The Benefits of Social Responsibility and Sustainability in Business
Erika J. Tan
California Institute of Advanced Management (CIAM)

Author Note
This paper is being submitted on May 20, 2016, for James Dorsett?s IB 501 International Business course.

Burt?s Bees? Greater Good Model:
The Benefits of Social Responsibility and Sustainability in Business
In 1997, Burt Shavitz along with his romantic partner at the time, founded Burt?s Bees an all-natural line of skin care, hair and beauty products. Today, although the company has been bought by Clorox, a corporation known for its harsh cleaning products, Burt?s Bees offers over 200 natural products and is also recognized as one of the most socially and environmentally responsible companies in the world. Not only is Burt?s Bees socially responsible and known for its ethical business practices, it has also remained steadily profitable since it was founded, even throughout the recession in the United States. Burt?s Bees prides itself on staying true to its origins and not only gaining profit, but providing natural products for its consumers and leaving only minute traces of their production on the planet. On their website, Burt?s…
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