Introduction
This report has been generated for Best Books of Mackay. Best Books of Mackay has requested this report to understand the advantages of using an online store front and what needs to be done to open an online. Although an online store front has many advantages but it also comes with many disadvantages and risks involved. By suppling this to them it will help them understand more about E-Business and what it involves. This report will help instruct Best Books of Mackay on the best and safest way to open an online store front. This report will contain information on the basics of E-Business, the risks involved.
E-Business and You
What is E-Business
Best Books of Mackay is looking at opening an online store front but before they
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Running an E-business comes with many advantages such as: quicker and easier communications with customers, wider range of marketing strategies, increased hours of operation ( a website can run 24 hours a day 7 days a week for every day of the year), reduced start-up and operational fees. These are just a few of the advantages of running an E-business. There are also many risks that you need to be aware of when running an E-business for example technical failures: when technology breaks down and needs repairs. Less security: when a stranger to the company gains access to the website. Less privacy: allowing anyone on the internet access to certain information over the internet. Inability to look at your customers or clients during sales and hackers breaking and gathering secure and important information.
How to establish an E-Business
When setting up an E-business there are two different types of E-business such as selling goods on the internet through other websites or running a personalized website with the ability to sell goods online. To run an E-Commerce website, a large amount of hardware, money and knowledge is needed to set it up, with the most important being the hosting service, shopping cart software and credit card processor. If it is too hard to go through all the steps on creating your own website it is also considered that setting up an online marketplace such as
The first key to starting a successful online business is to first understand ecommerce and how it operates. Most people understand that ecommerce or electronic commerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer
Transforming a brick-and-mortar business to an e business is not an easy task. The first step in creating an e-business is to conduct a market research on the competition we need to gather information such as shipping costs, price points, web navigation shopping cart procedures, and alternate revenue streams. The next step would be to create a detailed business plan with sales projections, budgets, goals, and actions. The third step is creating a Domain name that reflects your business for example: UNFO.com/
Despite this, e-commerce doesn’t guarantee a business profit increases, as instead it can pose severe threats. One such threat is the risk of cyber attacks. A cyber attack is an attempt by hackers to damage or destroy a computer network or system. If a business falls vulnerable to one of these attacks it can severely damage their reputation. This reputation damage can lead to a loss of trust in the company by customers, as they will potentially have personal details such as bank cards/addresses accessed. This loss of trust will decrease brand loyalty and so the business will lose customers to competitors meaning lower sales and so decreased profits. Talk Talk shows a very recent case of a cyber attack. In October 2015 Talk Talk found themselves exposed to a cyber attack. Around 4% of the companies 4 million users were affected by the events. With More than 15,600 bank account numbers and sort codes were stolen, the company said. The scandal resulted in a £35 million pound loss for the company. This points shows how e-commerce can provide huge threats to companies despite the number of opportunities it provides too. These big risks that come alongside
The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large
As said by BTEC ICT level 3, there are many reasons to why a business should have an online e-commerce site; it can help with advertisement as you can make deals with other sites to let you advertise on their site. They can then
The first advantage of doing business online is that it increases the sales and save the cost. It only requires minimum initial investment to run an online business as we do not have to invest our money in renting or buying a physical
I decided to use the FTI consulting Inc firm to help you understand how this FTI consulting Inc helps other businesses and small owners to create a successful online retail marketing business. The FTI will illustrate through this research how to successfully market your product online. Keep in mind, that FTI is one of many firms that can help you to make your online store a success story and that there are many ways to go about marketing your company online. I choose this FTI consulting firm, because they know how to navigate a company’s product into the online marketing world. They will help us to understand how to not only get your successful product online but how to expand your company to other medias online. What I like about this FTI firm is that they will illustrate the advantages and disadvantages as well showing you what you need to do to become one of the successful company’s online. The greatest part of online retail store is that anyone can become an online retail owner if they follow the necessary steps outline in this report and to use the FTI consulting firms’ strategies to become successful in operating an online retail store. In addition, the BigCommerce firm owned by Mitchell Harper, and Eddie Manchaalani will help anyone who is serious about starting an online company regardless of your experience and knowledge of business background.
E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online presence is equally important as the sign on the front door, it only makes sense for a business to spend time and money on their online business.
- you should understand some of the limitations and be able to explain these to a potential client because not everyone is convinced the internet will be a major way to conduct business
New and notorious companies are successful through online retailing and E-commerce, for instance Amazon online book store stores builder and Woolworths (E-enterprise). Companies use the fact that it is convenient for consumers’ use online shopping to their advantage to provide consumer satisfaction.
The share of e-Commerce is growing gradually. Customers have an ever increasing alternative of products at the lowest rates. E-Commerce is possibly creating the biggest disruption in the retail industry and this trend will keep on in the year to come. Almost everything is sold on the internet now and this means that pretty much all of the retail industry faces the challenge of either being a part of e-commerce or taking it head on. Both departmental stores and specialty stores can make their impact on a wider ground on concentrating in this
It is evident that online shopping is a continually growing sector. If you are not a big brand yet, you may consider selling your goods via an e-commerce website first. It is cheaper and easier to run and will bring you desired profits without huge investments.
Besides, E-commerce is also considerably fast and means that the business will be more efficient. Furthermore, saves costs, as the business does not have the costs associated with running the business. They do not have to pay for such things as lighting, electricity, and fittings. With ecommerce the user has the ability to search for their product without having to look around shops in a time consuming manner. In fact the information is at their finger tips and can be accessed within minutes without even having to leave your home unlike shopping on the high street.
This is evidence that online shopping is affecting the viability of physical storefronts to stay in business. Identify the main problems and offer solution. There are a growing number of people choosing online shopping and this growing trend has emerged all over the world over the last few decades. Online shopping cuts a lot of hassle and stress out of going to the store but also has a possibility of charging more so people are more and more interested meanwhile many would argue that it is an easy alternative to leaving the house and going to the mall. Online shopping is making things much easier in terms of time. The only thing you have to do is go to the
If you are going to start a business online or in other professional terms you would like to step into e- business then you must first have the basic knowledge of computers. Second is to see what other competitors are offering online in cloth selling business. you should never copy what others are diung but you should take them as your guide or mentor in establishing your own E-Retailing. So basically research and analysis all pros and cons of E business and how long it will be going to give furitfull results to your business.