Benefits Of Using Social Media For A Business

There are many ways you can use social media in a business setting. You can use it to advertise your products and to promote your business on social networks such as Facebook, Twitter and other media sites that are popular with the public. You can use it to interact one on one with your customers if they have any questions or want to know if you have a certain item. But as a business on social media you have to make sure you are going to be ready to respond to your customers wishes and needs. There is a lot of other competitor out there on the social media

The marketing and communication field has been rapidly changing over the past decades. Social media marketing developed as a discipline in early 1970s, it has had a positive impact in the area of environment, health, safety and community participation. So Question is that what is social media? Social media is a traditional media, such as television, news- papers, radio, magazines and social networking sites etc.

Advantages of using the social media aspect can attract the attention needed to promote a product or service intended or drive traffic to the intended website of services. This type of channel has the ability to bring people together from all over the world as well as allows each person to express their own opinions and ideas, providing well-needed feedback. Disadvantages of this method when not used properly or failed to promote the communication effectively can cause a permanent damage to the company’s reputation; as this mistake is seen in front of hundreds or thousands of people who also have direct and easy access of spreading their messages online. This way of communicating can also be more time consuming as someone has to be constantly checking in to make comments, answer questions, and reply to feedback.

Thanks to the fear of the backlash and to have a bigger online presence, organizations are now investing in better customer service and are taking the consumer feedback seriously. The use of social technologies has gone beyond marketing and is now used in the customer service domain and the companies have realized that the cost of retaining the customer is lesser than bringing one onboard. Before the age of social media, most consumer feedback was through phone and e-mail, however now the consumers can directly provide their feedback on the official company sites and the companies will try and

Social media empowers consumers to voice concerns and put businesses to the test. As a business owner, you will understand that you want your customers to have the best possible experience. You will also understand that sometimes things go wrong and your customer will be dissatisfied… Using social media gives you the power to ensure your customer is happy whilst advertising your excellent customer service. Customers can contact you both publicly and privately about their concerns, giving you the chance to resolve them. Resolving issues via social media is much simpler than the often confusing email system. Customers are aware of how to structure their complaints as it comes natural in the modern generation and find that their complaints are resolved faster and easier due to the more informal

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Throughout history, humans as a society have grown tremendously since the industrial revolution. We now live in the Information Age. This is an age in human history that is characterized by the introduction of the personal computer in the 1970s. Since then technology continues to be introduced to allow us to have networking, the news, the latest technologies right at our finger tips. About eighty-six percent of people spend about five hours a day on cell phones, we spend twenty hours a week online, and we spend about one hundred fifty minutes a day on social media. Social media has been one of the biggest movements of the information age. What exactly is social media? And how does it affect businesses today? We will explore how Facebook, Instagram, and Twitter among other social media platforms have helped boost sales to unimaginable heights, this single most important effect, has forced companies to consider its policies and thereafter direct sales. Also, we will explore why a company’s online presence is important and the effects of it in a business marketing strategy and direct sales.

Social media has enabled businesses to strengthen their relationship with the customers (Evans, 2012). Businesses can have real time online connection with both their existing customers and potential customers where a company can convey information regarding its products. A strong engagement between the businesses and the customers through social media results to greater impact on sales, product improvement, customers’ satisfaction, and brand reputation.

As an example to show the advantages that social media has had in business communication, this article will use a hypothetical business to elaborate more on the merits of social media use.

By looking at the huge amount of social media campaigns, e-commerce websites, sales emails, forums, etc., it appears that companies of all sizes have been translating their marketing approaches to the Internet because of its accessibility to their target audience and the money required to do so. (Chui and Manyika 2012.)

Singla and Durga’s (2015) research proposes an explanation for the competitive advantage by using social media in business marketing. The article presents the benefits of internal and external use of social media within an organization. These values include processes of the value chain, and the influence on sales and marketing (Singla and Durga, 2015) . Incorporating social media can contribute to the overall success of a company by providing a unique approach highly targeted marketing (Assaad and Gomez, 2011). Individuals use social media platforms to obtain information about a given business, due to the frequency and timely information that is offered by the business social media sites. Businesses have the opportunity to post about the latest products, services, or upcoming events so their publics can stay up-to-date (Ozya and Edwin, 2015). Social media provides marketers and retailers with a convenient and accessible way to reach consumers and allows consumers to purchase more through the internet

Social Media allow marketers to listen to their customers and make the required amendments in their product and service.

It was explained earlier in the paper what factors will be analysed in order to draw conclusions. These elements are how Facebook revolutionized contemporary marketing approach, the effect on big brands and small businesses, Facebook’s role in a business and all the tools and strategies they offer will be presented, analysis of the businesses who include Facebook as a marketing key in their business. Comparative data will show the competiveness and efficiency between Facebook and Twitter.

The business organisation can reduce the cost by increasing area of customer. Social media is tool which require less investment and that’s reason many or the organisation opting for the social media marketing (Whiting & Williams, 2013). The following are list of advantages which are associated with use of social networking in business: -