Benetton Family

two companies in 2008. It designs, manufactures, markets and distributes a large range of high tech leisurewear and

Liberty, a “jobber” in the parlance of the garment industry, is a manufacturing company that contracts out the last phase of its production process.   That process, in broad terms, worked as follows:  First, Liberty employees developed a pattern for a garment, cut a sample from the pattern, and sent the sample to a customer for approval.   Once the customer approved the pattern, Liberty purchased the necessary fabric from a vendor, and the vendor delivered the fabric to Liberty's warehouse.   There, the fabric was graded and marked, spread out on tables, and, finally, cut by Liberty employees.

1 Get rid of 10 old machines and buy 10 new modern one;10 old one continue to manufacture the inventory of acrylic/wool sweaters and increase ‘Big and tall’ size;10 new ones would used to produce high-gauge sweaters and mixed cashmere sweaters.

The high demand for clothing meant that the textile industry had to increase production. Its output increased from 40 million to 2 billion in 65

The Medici fortune was basically started in 1397 when Giovanni di Bicci de' Medici started the bank of Florence. At the time, Florence was the very big and important center of banking. When Cosimo, Giovanni's son, took control the Medici bank grew into the most powerful bank in Europe during the 15th century with locations in Rome, Venice, Naples, Milan, London, and Geneva. One of the biggest bank clients was the Vatican, and the bank was involved in textile and alum trades. While the Medici bank was thriving, Cosimo was using his wealth to influence Florentine politics, setting forth the Medici political dynasty. As a key patron of the arts, Cosimo helped put Florence at the center of the Renaissance. With all good things coming to an end, Cosimo died in 1464, the bank went into a huge decline and by the end of the 15th century most of all of their branches had closed. Although the bank wasn't doing so well, the Medici dynasty continued and family members served as dukes of Florence and grand dukes of Tuscany from the early 1530s to 1737.

LBS Textiles is a firm that designs fabrics for wholesale markets in North-East America. The company has experienced a modest growth over the last three years.

The company's strengths are what make the company unique and prosper. The advantages that this company has, is their ability to make 1.7 Billion in sales profit for one year. They have over 1400 stores worldwide and have 17 different brands in which they acquire the billions of dollars that they make. The brand is considered a total Lifestyle brand. Some of their brands are BCBGGirls, To the Max, Herve Leger, BCBGMAXAZRIA, Max Azria, Max and Cleo and Street beat. They are able to produce 200,000 garments per day, and they can also ship 70 million units per year. BCBG

There are many companies in the sports apparel, footwear and accessories industry, such as Nike, Adidas, Puma,

Doing business in Italy is very different than in the United States. “Set to move onto a slow, but steady, path of economic growth;” Italy, at first glance, seems to be a promising business environment with projected increases in GDP per capita in the coming years, according to Business Monitor International (“Italy Autos Report” 30). However, there are many cultural, administrative, geographic and economic differences that make the business environment much different than that in the US. Generally dominated by domestic carmakers, mainly Fiat S.p.A., the auto industry in Italy doesn’t look very appealing for new firms because of the high barriers to entry. However, foreign carmakers like Ford have managed to penetrate the Italian

Italian industry has grown immensely with the late 17th century induction of fashion apparels modernizing into the modern world of fashion entity. The industry has grown into upper class, high quality fashion accessory and apparel industry. The top companies have

Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing and sourcing of outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways by region, by product and by channel. Burberry distributes its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale channels and with selective license arrangements. In addition, it licenses third parties to manufacture and distribute products using the Burberry trademarks. It categorizes

Gucci is a multinational fashion brand based in Italy. The brand specialises in leather goods, clothes, and fashion accessories for both and women aged between 24 and 30 years. Gucci was founded in 1921 in Florence, Italy by Guccio Gucci (Gucci Official Site United States, 2016). The main purpose of this paper is to provide an in depth brand analysis of Gucci. The paper will investigate and evaluate Gucci’s vales and identity, and will discuss how successfully these are reflected by Gucci’s business model, supply chain management, and Corporate Social Responsibility (CSR) activities. In addition to that, the paper will critically evaluate Gucci’s brand identity (identity) in relation to its brand image (external).

The objective of a firm confident with the strength and durability of its competitive advantage and internal resources is to export its business in markets where the potentiality of the benefits arising from the business strategy are not exploited fully or at all. A logical path of growth for a firm follows the Entrepreneurial, Organizational, Corporate, and International phase (Giarratana, 2016). Barilla definitely developed to the latter stage around the 1970’s, when Grace saw the opportunity of exploiting this potential final growth of the Italian group. The failure by the American management and ownership did not mean that the concepts were wrong. Actually, Pietro foresaw the opportunity of taking back Barilla and

Although the company is very secretive about its process and value chain, we identify some large common denominators with the lingerie industry. La Perla, along with all major fashion houses relies on designers for the election of their fabrics and they play a major role on the election of suppliers. This is the first step into their value chain, assessing quality and selecting the best supplier for each line and product. Once the raw materials are in its warehouse the most important step occurs, the confection and cut of the fabric, this is done by experts and where La Perla focus is added value. Once the product is

9 Leading Fashion Brands of Italy…………………………………………………………9 Monetary system of Italy……………………………………………………………….. 10 Status of its intellectual and research/innovation……………………………………….. 11 International rankings of Italy…………………………………………………………... 11 Analysis of Italian fashion industry……………………………………………………... 12 Strengths, opportunities and threats of Italian Fashion industry………………………...