Benziger Family Winery Essay

1007 Words Mar 26th, 2012 5 Pages
In the case of the Benziger Family Winery, is being faced with the decision of whether or not Chris Benziger should invest in an ISO 14000 certification. The answer is yes, he should pursue the certification in an attempt to strengthen his knowledge that his company already has about being environmentally friendly. This will strengthen his position on the market as a leader in wine industry. In pursuing the certification, he will also educate other growers on the importance of a strong environmental management system. This will make them want to take those same steps to help promote their business to be more like him. By getting the ISO this will further support his environmental policy that he strongly applies to the daily routines …show more content…
For Benziger, this analysis can be done at an operational level since all of his employees are well-trained on the company’s environmentally friendly efforts and are shared with guests of the winery to promote the business. This is an opportunity for Benziger to bring his reputation to a high point and work towards his goal for being a world-class leader in the wine industry. Since the U.S. market is very competitive this would make him stand out since very few U.S. wineries have their ISO 14000 certification. He could enter more markets that its consumers are sensitive to environmental products and continue expanding his business to other countries. It is stated that becoming certified with the ISO 14000 is expensive. This is an investment that will pay for itself in the future. There will be revenue increases by becoming more attractive to consumers who support the environmentally safe production process. The ISO 14000 is an attempt to develop a widely accepted, uniform approach to certify that Benziger’s EMS is the best way to run a business for long term savings and making a positive contribution to the environment. In exhibit 40.4 it shows the EMS Gap Analysis and explains what policies and procedures the Benziger may or may not have in place. It explains that he does have an environmental policy in place and that he has conducted an analysis of the impact that it has on the

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