Throughout history the modes of communicating messages across a vast medium have changed. From flyers, to radio, to television and now to the devices we carry in our pockets. Social media has drastically changed the modes of communication. Not only has it been made easier for people to spread their messages, it has drastically changed the way politicians campaign. It is important that the message does not get skewed. This is where social media campaign staff for politicians comes into play. Bernie Sanders has been an unlikely candidate in the Democratic run for presidential nominee in 2016. He has no famous last name and no relative to have occupied the presidency, unlike his opponents. The one thing he does have on his side is social media …show more content…
He does not follow the conventions when posting, seeming to go against every rule in the book to why his posts are successful. Unlike most political social media campaigns, he is producing language and a vision. It is known that Sanders does not use keywords to make him more searchable. Laura Olin - who created current President Barack Obamas social campaign - has said that it doesn't matter what the algorithm favours. From her perspective, Sanders’ posts sound like him and therefore his supporters will find them (Maxwell, 2015). The authenticity to his social media posts has had far reaching implications that extended beyond the realms of cyber space. Sanders campaign started off slowly. His social media presence was not the hottest and people did not know who/what Sanders stood for. Comparing him to other candidates at the start of their campaigns, Sanders made no giant social media post (like Ted Cruz or Rand Paul) which reflected in his popularity on Facebook. But while the former’s media campaigns are starting to sizzle down, Sanders’ is just starting to heat up. On Facebook, as of January 22 2016, Sanders has 1,074,153 people talking about him and 2,882,478 total page likes (Facebook, 2016). By contrast Hilary Clinton only has 585,217 people talking about her and 2,275,455 likes on her official Facebook page (Facebook, 2016). Showing that even with the unconventional methods used for posting of this platform, Sanders still has a grand reach with the public. It also goes to show that Sanders is reaching for the humanity in his voters, and not shoving catch phrases and buzzwords at his
Bernie is now posting his best poll numbers of the campaign to date. He's only 4 points behind in Iowa and gaining, solidly ahead in New Hampshire, and has national momentum, too. What Sanders needed to do Sunday night was maintain that momentum, continue his appeal to liberal base voters, and blunt any attacks that Clinton might be tempted to unleash at him. He accomplished all of that, even if he didn't give a focused, dominant performance. His release of his single-payer financing details denied Clinton a major attack line, he avoided getting bogged down in guns (clearly his worst issue from the Democratic base's perspective), and he struck an tone that made him seem relatively above the fray as Clinton tried out various critiques targeting
This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an
Bernie various actions throughout his campaign has made him achieve his purpose of getting more young people involved. His long history in congress and the policies he has supported builds him trust and makes him someone worth listening to. The hashtag #feeltheburn has helped him manage his audience emotions directing it to fuel his campaign. He acknowledges the fact that young people have the fewest votes and tries to change it, a reason he has gained so much support from them. His large rallies are a reflection of the amount of support he receives on twitter. I believe Bernie Sanders was able to effectively appeal to younger voters using social media as a platform for bringing people together for rallies, speeches, and conversations.
Bernie Sanders is a politician who has attracted a lot of attention. When he speaks, crowds are drawn to him. He says that he is going to completely change America. Bernie Sanders is a senator from Vermont who ran for president of the United States this year. Running for the Democratic Party, Bernie Sanders went neck and neck against the most well-known and powerful politician in the United States, Hillary Clinton. What makes Bernie Sanders so influential that he can draw the attention away from Secretary of State Hillary Clinton? Bernie Sanders effectively used ethos, pathos, and logos to persuade Americans to support his policies.
More and more people are getting their news from social media sites like Twitter, Facebook, Snapchat, Tumbler and many more, and candidates are using this to their advantage. This election is probably one of the first were candidates have actually used social media sites as their direct communication line to potential voters. Social media today had gone from gossip and family pictures to a location for political strategy. Thanks largely to trumps regular social media first declarations and its actually working particularly with the younger voters. A study released last year from the Pew Research Center that Marissa Lang cited showed that “Among 18- to 29-year-olds, nearly two-thirds said social media is the most helpful means of learning new things about politics.” (Lang, 2016). Even if the candidate isn’t the one posting the video or message in the end it will still end up on social media. For example, Trump had announced his plan to ban all Muslims from entering the united states in South Carolina not on social media however it found its way there and spread like wild fire. This sent those who were outraged to respond in disgust and those who encouraged it to share it so that their friends could see and so on and so on. Even if those who shared it did it to
However, political communication has experienced a great deal of change within the past ten years. Now, politicians have caught on to using social media in order to connect with younger demographics of voters who are participating in elections and political conversation more than ever. Successfully integrating yourself into pop culture is a political
The candidates, especially Donald Trump, said nasty, childish, and very unpresidential things on social media to one another. The tweets and posts that the candidates posted created many arguments between voters as well. Sanders goes on to explain that when people argued about politics on social media, the topics very rarely had to do with the policies that the candidates promoted. The conversation topics are always about the scandals of each candidate, not their beliefs. The CEO of Talkwalker which is a social media analytics company said that, “‘Social media may have played a role in creating a kind of scandal-driven, as opposed to issue-driven, campaign…” (Sanders). The three most common political conversations on social media, according to Talkwalker, were regarding Trump’s comments about women, Clinton’s emails, and Trump not releasing his tax returns. Sanders states that we, as a society, are much more concerned with the scandals of our candidates rather than their political ideas and opinions. That combined with the overwhelming presence of candidates like Trump on social media made for an overpowering election
The 2016 presidential election is shaping up to be one of the most important elections in recent memory. As all pundits know, the media plays a very large part in shaping the way voters view the candidates. Much time has been spent discussing Senator Bernie Sanders (D-Vermont), a leading candidate for the Democratic presidential nomination and one of the most polarizing figures on the political scene today. Some journalists say he is a modern prophet; others believe he is an unelectable far-left ideologue.
The 2016 campaign had a lot of attention because as a candidate Donald Trump used social media as an outlet to campaign. Burnie Sanders could use the same strategy and it would help him reach a generation of younger voters by campaigning through social media sites. Canvassing is another major strategy that would be essential to Burnie Sander’s campaign. Reaching to registered voters by having volunteers knock door to door is important because it prompts supporters to out and vote. Calling supporters on the phone also serves as a reminder to register to vote or to encourage them to vote in the favor of the Democratic
President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were
It may be ridiculous to say that in a two-candidate debate, both candidates are winners; however, the two candidates' goals were totally different. Sanders needed to demonstrate that he could fully meld his racial justice message into his economic ideas and become the candidate of the progressive movement as a whole. Doing this was important not just to his 2016 candidacy, but to his future as an idol for progressivism. Clinton, meanwhile, is the increasingly popular favorite for the nomination. The delegates and superdelegates simply favor her tremendously. So the most important thing she could do in tonight's debate against Bernie Sanders was avoid saying anything so tremendously, horrendously stupid that she would sabotage her success. Instead,
Socialism is an economic theory of social organization that believes that the means of making, moving, and trading wealth should be owned or controlled by the community as a whole. For the 2016 presidential election, there are traditionally two political parties: republicans, and democrats. However, Bernie Sanders is a self proclaiming socialist, but for his campaign, is running under the democratic political party. Bernie Sanders' thoughts and ideas are severely flawed and his lack of leadership positions are very evident. His inability to provide sound solutions to current problems and realistic evidence of how his ideas will be executed are simply troubling. Granted his socialist ideas sound appealing and convincing, Bernie Sanders would
I think Bernie Sanders should win because he is taking interest in many different problems with america like our crumbling infrastructure. We need an investment to rebuild our crumbling infrastructure such as roads, bridges,sewage ,plants, airports, railroads and schools. It has been predicted that the cost of the Iraq War will total three trillion dollars by the time the last veteran receives needed care. A one trillion dollar investment in infrastructure could create thirteen million decent paying jobs and make this country more efficient and
The candidate that I believe that has the strongest presenting on social media is none other than Donald Trump. As his campaign continues as he is very active on his Facebook and twitter account. As the Trump campaign trail thrives to recruit his believers and followers, so does his Facebook with 3,611,750 likes and Twitter account with 4.8 million followers. Trump actively post on his social media accounts, by mainly posting multiple times an hour on Twitter and every couple of days on Facebook.
Social media has grown at phenomenal rates over the past decade, with its rise being easily visible in several fields such as publishing, business, and activism, among others. The rise of its use in the field of politics is well known by those who are on and off social media, as a result of increasing number of politicians using this global platform to their maximum advantage.