How Did Bernie Sanders Really Change The Modes Of Communication?

President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were

This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an

More and more people are getting their news from social media sites like Twitter, Facebook, Snapchat, Tumbler and many more, and candidates are using this to their advantage. This election is probably one of the first were candidates have actually used social media sites as their direct communication line to potential voters. Social media today had gone from gossip and family pictures to a location for political strategy. Thanks largely to trumps regular social media first declarations and its actually working particularly with the younger voters. A study released last year from the Pew Research Center that Marissa Lang cited showed that “Among 18- to 29-year-olds, nearly two-thirds said social media is the most helpful means of learning new things about politics.” (Lang, 2016). Even if the candidate isn’t the one posting the video or message in the end it will still end up on social media. For example, Trump had announced his plan to ban all Muslims from entering the united states in South Carolina not on social media however it found its way there and spread like wild fire. This sent those who were outraged to respond in disgust and those who encouraged it to share it so that their friends could see and so on and so on. Even if those who shared it did it to

The candidates, especially Donald Trump, said nasty, childish, and very unpresidential things on social media to one another. The tweets and posts that the candidates posted created many arguments between voters as well. Sanders goes on to explain that when people argued about politics on social media, the topics very rarely had to do with the policies that the candidates promoted. The conversation topics are always about the scandals of each candidate, not their beliefs. The CEO of Talkwalker which is a social media analytics company said that, “‘Social media may have played a role in creating a kind of scandal-driven, as opposed to issue-driven, campaign…” (Sanders). The three most common political conversations on social media, according to Talkwalker, were regarding Trump’s comments about women, Clinton’s emails, and Trump not releasing his tax returns. Sanders states that we, as a society, are much more concerned with the scandals of our candidates rather than their political ideas and opinions. That combined with the overwhelming presence of candidates like Trump on social media made for an overpowering election

The 2016 presidential election is shaping up to be one of the most important elections in recent memory. As all pundits know, the media plays a very large part in shaping the way voters view the candidates. Much time has been spent discussing Senator Bernie Sanders (D-Vermont), a leading candidate for the Democratic presidential nomination and one of the most polarizing figures on the political scene today. Some journalists say he is a modern prophet; others believe he is an unelectable far-left ideologue.

However, political communication has experienced a great deal of change within the past ten years. Now, politicians have caught on to using social media in order to connect with younger demographics of voters who are participating in elections and political conversation more than ever. Successfully integrating yourself into pop culture is a political

Bernie Sanders is a politician who has attracted a lot of attention. When he speaks, crowds are drawn to him. He says that he is going to completely change America. Bernie Sanders is a senator from Vermont who ran for president of the United States this year. Running for the Democratic Party, Bernie Sanders went neck and neck against the most well-known and powerful politician in the United States, Hillary Clinton. What makes Bernie Sanders so influential that he can draw the attention away from Secretary of State Hillary Clinton? Bernie Sanders effectively used ethos, pathos, and logos to persuade Americans to support his policies.

Bernie various actions throughout his campaign has made him achieve his purpose of getting more young people involved. His long history in congress and the policies he has supported builds him trust and makes him someone worth listening to. The hashtag #feeltheburn has helped him manage his audience emotions directing it to fuel his campaign. He acknowledges the fact that young people have the fewest votes and tries to change it, a reason he has gained so much support from them. His large rallies are a reflection of the amount of support he receives on twitter. I believe Bernie Sanders was able to effectively appeal to younger voters using social media as a platform for bringing people together for rallies, speeches, and conversations.

Advertisements surround every American; whether it be a TV commercial for car, or a billboard for a resort “10 miles ahead.” American society has adapted to a society that sends messages to gain trust in products based on how it is advertised. Similar to U.S.’ capitalist society, the political system has become dependent on advertisements to instill trust in the people for candidates. President Franklin D. Roosevelt built his presidency on informing the public on his political strategies through the use of public radio (Walsh). In the 1952 presidential race, Dwight Eisenhower promoted his campaign by creating political advertisements on TV (Fowler, Franz, Ridout). Since then, not only have radio and TV advertisements been a defining aspect of presidential elections, but also, social media, a more modern avenue for politicians. This has become one of the most effective campaigning strategies in modern day elections. President Obama’s 2008 presidential race is one of the most significant examples. Obama made history by taking advantage of the social media outlet and successfully reaching audiences who previously were not targeted by the previous standard tactics. Historically, Presidential candidates have gained dependence on using advertisements and social media to promote their platform and qualifications of becoming president. Today, there is an increasing necessity to master these campaign strategies in order to communicate effectively with the American citizens.

From the Huffington Post in the article “The Game Changer: Social Media and the 2016 Presidential Election” author R. Kay Green (2015) discusses strategies the candidates are using in order to win over the minority vote, which is to connect the millennial generation with social media. Specifically, social media has been shown to improve voting patterns because the younger generation can see and read about the election through social media. For instance, the subject matter first appeared in the 2008 elections as Barack Obama was the first candidate to use social media to his advantage, with this strategy the candidate was able to gain more voters. Quickly, Obama’s campaign tactic is obviously seen throughout the 2016 election with majority of the candidates now appearing on more than one technology platform. Throughout the article R. Kay Green uses ethos, pathos, and logos to support and express the impact that social media has had on the 2016 presidential elections.

The 2016 presidential election may happen to be one of the most memorable elections to have ever been. From the campaign speeches, to the Democratic and Republican National conventions, and even the presidential debates; Americans seemed to constantly be voicing their opinions on every aspect of the election, and who they believe is the more suitable candidate for president, especially on social media. The 2016 presidential election marks one of the more recent elections where we start to see social media’s impact on it. We see how presidential candidates use social media as a platform to voice about updates on their campaign as well as communicate with their supporters. With the continue rise in the number of social media users as well as politicians now using social media, how much has its impact had on elections and Americans outlook on the campaign.

It may be ridiculous to say that in a two-candidate debate, both candidates are winners; however, the two candidates' goals were totally different. Sanders needed to demonstrate that he could fully meld his racial justice message into his economic ideas and become the candidate of the progressive movement as a whole. Doing this was important not just to his 2016 candidacy, but to his future as an idol for progressivism. Clinton, meanwhile, is the increasingly popular favorite for the nomination. The delegates and superdelegates simply favor her tremendously. So the most important thing she could do in tonight's debate against Bernie Sanders was avoid saying anything so tremendously, horrendously stupid that she would sabotage her success. Instead,

The candidate that I believe that has the strongest presenting on social media is none other than Donald Trump. As his campaign continues as he is very active on his Facebook and twitter account. As the Trump campaign trail thrives to recruit his believers and followers, so does his Facebook with 3,611,750 likes and Twitter account with 4.8 million followers. Trump actively post on his social media accounts, by mainly posting multiple times an hour on Twitter and every couple of days on Facebook.

I think Bernie Sanders should win because he is taking interest in many different problems with america like our crumbling infrastructure. We need an investment to rebuild our crumbling infrastructure such as roads, bridges,sewage ,plants, airports, railroads and schools. It has been predicted that the cost of the Iraq War will total three trillion dollars by the time the last veteran receives needed care. A one trillion dollar investment in infrastructure could create thirteen million decent paying jobs and make this country more efficient and

Referred to as the “Facebook election” the 2008 US presidential election, and the lesser-known 2007 election campaign of former Prime Minister Kevin Rudd, dubbed 'Kevin 07 ', set a precedent as to how one could use the dynamic and ever-growing platform of social media to their electoral advantage. It is pertinent to note that Chris Hughes, one of the co-founders of Facebook, was among Barack Obama 's key strategists. Though quite older than the average Facebook user, Obama captured the youth vote, having around 2 million supporters on Facebook, with his Republican rival John