Berri Pure Fruit Juice Case Ágústa Hera Harðardóttir, Christian Washausen, Kerstin Fick, Michelle Won 1. Based on what you know from the case and given that the international expansion to Asia-Pacific is agreed upon, what decisions have to be made by the company and in what order? After analyzing the company’s external and internal environment in Taiwan, the business and mission for the particular market have to be defined. During the process Berri has to set its objectives for the market, quantify its goals and, based on this, decide on their strategy and tactical plan. Having chosen an international expansion to Taiwan the company has to decide how it wants to position itself in the Taiwanese market. Based on this decision …show more content…
The reasons for the company to choose Taiwan as the primary target for its international expansion is most likely found as a result of weighing the pros and cons of such a consideration. To do this it is helpful to use a SWOT analysis to uncover the strengths and weaknesses of the internal environment (the company itself) and the opportunities and threats for the external environment. INTERNAL ENVIRONMENT Strenghts Berri Ltd. is the largest Juice producer in Australia with nine production locations and has already a strong presence in the Asia-Pacific region so it already gained international experience in the Taiwanese surroundings (Japan, Hong Kong, Singapore). It has a good financial position to carry long term investment in the overseas market. Berri’s portfolio consists of several juice brands and various qualities so they will be able to match the right product with the chosen market segment. Its juice is produced without any additives or sugar. Weaknesses Compared to the Australian market there is no brand awareness in Taiwan. The company is not that familiar with the Taiwanese culture nor has it any experience with doing business in Taiwan where relationship building is considered critical. Fresh Juice is a time-constrained commodity product and Berri does not have a distribution system in Taiwan. There are already some competitors on the market so there is no first nor a second mover advantage.
16. Which of the following can induce a firm to expand into the international arena?
Considering the conducted research and analysis, it can be clearly seen that the international strategy is not effective, that is why, needs to be fixed. Moreover, the company has a success in the local market, so it may be reasonable to put the efforts to promote inside the country.
They are facing difficulty in logistics and procurement restricted to imports from Taiwan. Sometimes, they are also have marketing budget of their products during their promotion.
The outline for the analysis will begin with the problem Identification. This will convey the problem that Becel must address so it will be able to continue operating in today's society. The situation analysis will follow the problem identification and will include the customer environmental analysis, the competitive analysis, and the SWOT analysis. Subsequently, three alternatives will be presented that will address the problem Becel Margarine is facing. A recommendation will then be made that best solves the problem at hand. As a final point, a conclusion will be made of why this is the problem facing Becel and how the recommendation will remedy that problem.
Political – Since its closure of the mother plant in 2008 (Aashi Kasei Plastics Japan) the expansion into Singapore can be considered as a smart move for the company due to its political stability,
Often when a company is looking to expand its operations to foreign markets they have an overall goal to create revenue and increase profit. Entering new markets can be an excellent opportunity for companies to utilize core competencies and increase value to the company.
To market the products in Hong Kong, Herborist adopted the same sales strategy model that was implemented in China, i.e. of opening exclusive stores. I think the decision to enter the global market was a good choice primarily for three reasons:
Deng, P. (2009) Why do Chinese firms tend to acquire strategic assets in international expansion? Journal of World Business, 44, pp.74–84
We choice In-N-Out Burger to Taiwan market because Taiwan has wide fast-food of market, but don 't have many choices. Most people are bored with these fast food restaurants, and they would like something new. That 's why we choose In-N-Out Burger to entrance Taiwan.
If financial institutions are to obtain significant yields, then foreign markets can be a valuable remedy for them. Bertos Financial Services Inc., a major financial institution based in Tennessee is keen to achieve extra miles regarding foreign investment. Consequently, these ideal foreign markets have to be selected from five suitable countries, then analysed regarding prospects that can enable the institution to thrive as well.
risks. The management has decided to venture into the global market to increase its profits.
Expansion of a business is a very important element because it can bring us to another level of higher in our business level. As we can see here we are comparing between Petron and PETRONAS. To expand both companies, an international expansion should be preferred. International are very famous and it has been one of the reason of a company to be famous and better known around the world. Petron has also linked with international companies even though it is not that famous in our own very company. On the other hand, we can see that it goes the same to PETRONAS. We should be able to expand our business, when we reach a certain level in the market place.
Lastly, Taiwan has surprisingly, overstepped other markets due to advancements in safety precautions and support offered to foreigners. On the other hand, regulations are high to ensure securith of both the local and foreign citizens. Co-existence, harmony and acceptance of Taiwan citizens to all other tribes ahs made it a global destination place where every individyual is treated equal and of similar importance to growth of the state.
When a company want to expand its activity in another country. Then he have to option in his hand.
Al Ain Dairy is the UAE’s largest dairy company by market share with customers not only from the UAE market but also from Europe and other Asian countries. Besides the dairy market, in 2004 this successful company entered in the juice market having an expansion goal both to the regional market – MENA - and also on the juice one due to the shelf life (9 months) of this kind of product. This turns into a big