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Best Vs. Worst Communicators

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Best vs. Worst Communicators

Throughout history the careers of prominent men and women have been elevated or destroyed by the way they communicate a message to their particular audience. Looking at the best versus worst communicators two people come to mind, former United States President Ronald Reagan and the former Chief Executive Officer of British Petroleum (BP) Tony Hayward, respectively. Both of these men exhibited certain attributes that affected the way that audiences received the messages they were attempting to convey.
One of the key characteristics of good communication is being knowledgeable on the subject you are speaking about. Most of the great communicators such as Ronald Reagan ensure that they carry out their due diligence by performing thorough research from credible sources and competently understanding those topics they are discussing. Back in 1964 before Ronald Reagan was even the Governor of California he was out campaigning for Barry Goldwater’s presidential bid; during that time he gave a speech referred to as “A Time for Choosing,” in which he stated “Today, 37 cents out of every dollar earned in this country is the tax collector 's share, and yet our government continues to spend 17 million dollars a day more than the government takes in” (Reagan Foundation, 2009). This is a classic example that demonstrates Reagan’s knowledge and awareness of the current situation in the United States and of the misguided approach to government spending, and he

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