Better Implementation Of Online Tools For Dragon Star Gifts

C: The article was first published in 1994 and revised on April 24, 2007. This indicates that the information in the article has previous and recent knowledge which suggests that it is current enough for the project.

General Overview: Kroger and Publix Supermarkets are both dominating competitors in the grocery store market. Providing customers with low prices, unbeatable deals and a unique quality of products is what both companies strive for. The purpose of this report is to present our analysis of two competing companies within the same industry. Through research we have explored, analyzed and applied our learnings of information systems through comparing the websites, social media usage of each company, marketability and competitive advantages of Kroger and Publix Supermarkets. In this report we will present our findings of the objectives above and further compare and contrast the two companies.

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local

A research proposal submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Science in……………in the School of ……., …….. University

This paper is my own work. Any assistance I received in its preparation is acknowledged within the paper or presentation, in accordance with academic practice. If I used data, ideas, words, diagrams, pictures, or other information from any source, I have cited the sources fully and completely in footnotes and bibliography entries. This includes sources which I have quoted or that I have paraphrased. Furthermore, I certify that this paper or presentation was prepared by me

A Research Project Submitted to the Faculty of National University in Partial Fulfillment of the Requirements for the Degree of:

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

The purpose of the project is doubling revenue by 2020 and developing the company into higher profits. The company’s plans are detailed; first, utilize social media for promotion and attraction of the global market on a consistent basis. The company is represented on four internet mediums: Facebook, Instagram, official blogs, and its e-store (called Direct to Customers) to connect customers with products easier. The company offers not only information about new products but also events and news to keep in touch with the customers. Second, expand and improve its range of products and offer high quality and inventive service to the customers. The final phase of the plan is distribution across all possible

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

I must acknowledge the Internet as a most valuable tool that helped me in the research and completion of this project. The reference page indicates the sources I tapped for the purposes of accessing information.

It is now, not only commonplace to have a website detailing the operations of your company, but expected. ?The reality is consumer ? likely even you ? turn to the internet to discover what to do, where to go, who to buy things from and more. Keeping this in mind, shopping online isn?t the only reason people go online. Instead, being online leverages multiple avenues for small businesses to gain visibility among consumers.? (Leinbach-Reyhle, 2015). For a small business trying to compete with other small and larger businesses, visibility is key.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

Project Report Submitted in Partial Fulfillment of the Requirements for the Degree of Masters of Science