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Deciding which way to start up a business is often a very difficult decision. The pros and cons of each choice must be considered before a decision can be made. First, Betty must decide whether to operate her new business as part of a franchise or not. She has already had offers from franchises that offered to provide her and her staff with any training needed. Other potential benefits from operating as a franchise include a proven recipe for success and access to financing if needed (Wilmington Trust). Some of the disadvantages of operating under a franchise include a lack of independence and a high initial investment (Wilmington Trust). Another option for Betty would be a sole proprietorship. The advantage of this would be that…show more content…
When having this discussion, not only will it allow Betty to explain why she made the decision that she made in regards to not hiring Erma, but it is also a chance to talk about God and try to get Erma on track to becoming a Christian in the future. Mark 15: 15-16 states “And he said to them, “Go into the entire world and proclaim the gospel to the whole creation. Whoever believes and is baptized will be saved, but whoever does not believe will be condemned” (ESV, Bible). We should always take opportunities to spread the gospel and teach others about our Lord. At this time, “The Gathering Place” is already in use in NC. Betty should choose a new name to operate her business under. “The Gathering Place” is also not a great name choice for trademarking purposes. Trademarks should be as unique and possible without the use of generic or general words (Borges). Betty has many decisions to make in regards to her new business. She should first and foremost ask God for help and guidance. Psalm 32:8 states “I will instruct you and teach you in the way you should go; I will counsel you with my eye upon you” (ESV, Bible). References: References: Bible. English Standard Version. Borges, Elias. How to Select a Good Trademark. Retrieved from on March 2, 2014. Pros and Cons of the LLC Model. Retrieved from
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