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Beyonce Research Paper

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Final Paper-Beyoncé
Beyoncé has many acclaimed videos in her solo career. She has been able to make a variety of videos that all partake in portraying powerful messages to the viewers. Beyoncé’s career has had an enormous following. She has become the personification of modern feminism for a generation that has been reluctant to claim the word (Dockterman). Beyoncé projects a fierce and independent persona in each of her music videos.
Beyoncé has an alter ego, Sasha Fierce. Beyoncé and Sasha have developed 2 distinct sides to help develop her performances on stage and on camera. Sasha does not feel self- conscious, she knows how to flaunt herself in front of others, be strong, aggressive, sassy, and freer spirited than most. This stage …show more content…

It is the idea that women should look how women on the cover of magazines look.
In Flawless it is clear that she is “Pro-woman without being anti-man, and she wants the world to know that you can be feminist on a personal level without sacrificing emotions, friendships or fun” (Kendall). The song discusses the unrealistic and unhealthy stereotypes and expectations that women face in society. The song works to both empower women; as well symbolize the expectations and inequality women face in their daily lives (Dockterman).
If I were a boy was released in 2008, by Beyoncé’s alter ego Sasha. “She is an independent woman and unleashes her free spirited self ” (Arenofsky). This video follows a women who feels that she is being taken for granted by her boyfriend and it shows the audience how she is feeling in her relationship. If I were a Boy is a narrative music video empowering women.
The sets in this video are realistic, almost set up like a short film. The black and white in this video suggests sadness. This effect is used in the music video throughout to show that the relationship between her and her man does not get any better. The first shot is of Beyoncé as she looks straight into the camera which represents she is trying to make contact with the audience so they know what emotions she is going through. As Machin writes, “Meanings will depend on …show more content…

In the beginning of the video you see Beyoncé and her love interest talking about different characteristics that make or break a relationship; then transitions to her being in a dining room setting leaving to go to work. She is dressed in a police officer uniform talking about being one of the guys and then makes flirty eye contact with her partner. She ignores her boyfriend trying to contact her; she is acting like a
"boy" would act. In the party scene her partner is flirting with her and her boyfriend notices it. Everything then switches around after the fight scene of them talking about being jealous. Things transition and the boyfriend becomes the cop and
Beyoncé is the businesswoman. If I were a Boy shows Beyoncé as a strong independent woman and how being unfaithful can be more forgiving if it is the guy that has someone else versus the girl being with someone else.
Beyoncé’s Single Ladies music video was released in 2008 and also directed by Jake Nava. The music video Single Ladies is a slightly different from typical music videos. A plain white background was used and it was shot with a 360-degree crane, allowing the camera to move around freely. The lack locations meant that less money was spent. The video was shot in black and white making it straightforward, yet

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