Beyonce Should Sell Pepsi

In the sprite commercial they are, they are going to show you famous people and trying to show you how a sprite is a good drink. The commercial is mainly trying to sell this to people (11 and up ) to show how when you're down to get a drink. They used lil yatchy and lebron james because they appeal to our generation. They also know kids our age would like to drink the sprite because they might think that they can become like them. Also the advertisement conveys the message that sprite is like the best drink that you can drink.

Companies are very selective when choosing a celebrity to endorse their product because they know the person is a great candidate for them to sell their product to the consumers. Before the company signs on the celebrities to endorse their brands, the companies need to make sure that these celebrities meet three basic qualifications.

Beyonce’ should be able to sell soda. Just because she is famous doesn’t mean that she shouldn’t have the right to sell soda. It should be up to her to do whatever she wants to do. If she does sell soda people would be more likely to buy it. One source explains, “and no matter how many ads you see, or which famous people appear in them, it’s up to you and your parents to make responsible choices about what you eat and drink.” people will argue that Beyonce’ shouldn’t help sell things like pepsi because of it being unhealthy and bad for you but yet people drink and eat things that are bad for you every single day. Another source says, “ but is it fair to judge Beyonce’ for pitching a product that millions of Americans already love? Nearly half

In the commercial we see Kendall Jenner in a middle of a photo shoot during an unknown protest. It is unclear what the protesters are marching for but we see signs and symbols with peace and love. We can see that Pepsi used pathos to try and get there point across. They used music and the group of protesters working together marching in what they believe in, to appeal to the emotional side of their audience. Jenner stops her photoshoot after a young man courage her to join the march. She rips off her blonde wig, wipes of her lipstick, grabbed a can of Pepsi

People think “oh that product looks amazing, I want it” just because celebrities are in the advertisement, and it looks more credible. Consumers get influenced into buying products when the advertisement is amusing. Although that may be the case, it is up to the consumer to be responsible with what he/she is buying. Cover Girl’s Plumping Mascara commercial featuring Katy Perry does not get every girl persuade to buy it. Even though the commercial is great and looks like the product works really well, does not mean every person who sees the advertisement feels pressured into buying the product. Several men and women believe it is insulting to use celebrity advertisement to promote products and others think it is the buyer who has the responsibility of not getting suckered into buying everything he/she sees. Also advertisment is a way to promote products, celebrities should be allowed in

This is Beyonce’s fragrance so it makes sense that Beyonce is the model for it. Since Beyonce is a worldwide phenomenon that many people look up to, she really grabs the audience’s attention by being in the ad. Not only is Beyonce a brand of her own, she is also a very attractive woman. Beyonce attracts men with this ad because she is Beyonce and the sexy glance that she is giving. She also lures women in with this glance because they see Beyonce looking like Beyonce and they think that if they get the same perfume that Beyonce uses, they will be sexy like she is. She is using ethos by including herself in this ad which shows that this product is a reliable and credible because Beyonce herself is using the product and being her own spokesperson/advocate for the product. This is personal branding which really works well for this ad because this is Beyonce’s product and it shows just how reliable this product

There are many artists that may contribute to the history that has lead to the development of the present day. Each different artist shows their gratitude and appreciation for the history that has lived on for many years by the style of music. For example, Beyonce’s album Lemonade illustrates the different struggles that black women had to face throughout their lifetime. However, when Beyonce’s husband Jay Z cheated on her, the album got much more personal than anybody else would think. Although, there are many different reasons for the creation of her album and what she is trying to say, many people still disagree with Beyonce’s album and argues that she is using the black feminist empowerment to make money of her album.

Beneficial of pay attention to market trends and to keep with local tastes. Celebrities appeal makes for exceptional advertising. And finally it pays to keep up with merging trends in the market.

Celebrities have significant influence on consumer choices because they are well known and liked by target audiences. For example, Taylor Swift does commercials for Apple Music. This example shows that since she is a successful singer/songwriter, Apple Music believes that Taylor Swift can influence the audience by using her music as bait. Taylor Swift also has a deal with Apple to stream her music there before the album officially comes out.

To identify the target consumers, companies must divide the market into groups with distinct needs and preferences before identifying which segment to target (Kotler & Keller, 2017). The target market for PepsiCo products is the population aged between 13 and 45 years. Since this population mostly comprises of young people, Pepsi sells its products in restaurants, schools, colleges, fast food stores, and other places that this target market frequents.

Pepsi is a world famous carbonated soft drink made by American company PepsiCo. Its distinctive blue packaging makes a huge contrast with its long-time rival’s signature red packing, Coca-Cola. First introduced as 'Brad's Drink' in North Carolina, USA at 1893 before renaming to Pepsi at 1898, Pepsi has always trying to be the dominant brand in soft-drink market while completing with Coca-Cola, known as the Cola War, where the two brands used a series of television advertisements and marketing campaigns trying to get more influence in the soft-drink market among the consumers. Pepsi launched its new commercial advertisement ‘Live For Now Moments Anthem’ in April 2017, as a part of its previously launched Pepsi's first global campaign ‘Live For Now’ in April 2012. The protest-themed advertisement, however, not only was nowhere near Pepsi’s original expectation, but it causes a huge ethical issue, backlash and controversy that made Pepsi took down the advertisement and issue an apology in less than a few days.

Companies may also use celebrities to try to control or manipulate the consumer into buying the endorsed product. This may have a negative impact, as consumers may view the celebrities as being puppets for the company. Companies are using celebrities to influence the consumers’ behavior in a certain direction, at the same time the consumer often may perceive the celebrity to by lying when indorsing certain products. For example, many a celebrity has been photographed while enjoying a cold Pepsi much to the dismay of the marketing department for Coke that they are promoting. The celebrity is no longer perceived as genuine and may loss

The famous carbonated drinks company Coca Cola, always brings new designs for their cans. It is either famous artists that made the designs or popular singers that have their faces stamped on the can. In other words, they put something on their cans that is going to attracted people to buy more and more Coca Cola products because, they have

In this particular ad Pepsi recreated a scene of a protest, during a time in which the country was divided by the Black Lives Matter campaign. In Pepsi’s protest, people were smiling and laughing and the line of protest was very calm. When Kendall Jenner comes out of the crowd and hands the police officer a Pepsi, everything is immediately solved and everyone starts cheering. Viewers were impacted by this as they believed that Pepsi was trying to say that one can of soda could erase the tension and anger between protesters and police. In reality, the company told viewers, “Pepsi was trying to project a global message of unity, peace and understanding” (Smith). They want to inspire others to join together to create peace, just as Jenner did when she left her photoshoot to join the protest. Instead, the company sent a message that if a twenty-one-year-old model led the Black Lives Matter campaign with a can of Pepsi, everyone would get along. Activist DeRay McKesson told NBC News correspondent Gabe Gutierrez, "This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place” (Smith). Viewers saw this ad as insensitive as it suggested that the Black Lives Matter protests were unimportant.

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?