and graduate courses. These range from introduction to marketing/marketing principles to courses in marketing management and strategic marketing. It can also be used as a text in international marketing courses. Retailing, entrepreneurship, and ethics courses could use a number of these cases and their learning insights. It can certainly be used in training programs and even appeal to nonprofessionals who are looking for a good read about well-known firms and personalities. TEACHING AIDS
white guys on the other side of the street. They look friendly. The blond guy with him looks like he would rip your lungs out just to see what would happen. The other one is just as fierce, and he's carrying the radio I lost yesterday; it's got my sticker on the side." If Ramone leaves believing that the two guys are friendly because his friend said, "They look friendly," then he has violated some principle of logical reasoning. What principle? Reasons should be tailored to the audience.