Beyond Cost Justification : Evaluation Frameworks

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Christine M. Keen and Zane L. Berge’s article, “Beyond Cost Justification: Evaluation Frameworks in Corporate Distance Training” highlight the various evaluation frameworks in the corporate environment used to evaluate employee development needs and organization training needs. With the growing demand for distance education, many businesses and institutions are investing in learning technologies that meet the demand for distance initiatives. Most of their evaluation process is to justify costs for their programs. Although there are frameworks designed to access and evaluate training, Keen and Berge’s assert that there is an advantage to designing a specific model for distance education; one that accesses an institutions’ “training value …show more content…

The most common used evaluation process in business and education is the Kirkpatrick model, which is a worldwide standard for evaluating the effectiveness of training. Assessing feedback is important for institutions to provide stakeholders with information on how well or not well their training programs are running effectively and efficiently. In order to do this, institutions would benefit by using a system of evaluation processes that provide specific indicators in achieving success. The Kirkpatrick model is an example of a framework that provides four levels of training criteria that can assist institutions with assessing their programs and being cost effective at the same time. Kirkpatrick describes four levels of evaluation as follows:
1. Reaction – Measures students reaction to training, how they feel about their experience
2. Learning – Assess changes in learning skills, knowledge, or attitudes as a result of the training
3. Behavior – measures any changes in student behavior as a result of new knowledge
4. Results – measures student outcomes as a result of new knowledge as a result of the training (Praslova, 2010)
The Bersin model has nine areas of focus emphasizing the need to align evaluation with learning and business goals. Unlike the Kirkpatrick model, the Bersin’s model measures the business aspect of training, maintaining that if the “training institution can demonstrate strong

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